Resources

Community Engagement: When Do Councils Need Research?

Community engagement and market research do different jobs, and most councils need both. Consultation gives anyone who…

Is B2B Brand Tracking Worth It? What to Measure, How Often, and Custom vs Off-the-Shelf

Yes, B2B brand tracking is worth it, but only if it’s built for how business buyers actually decide, and only if you’re …

AI in Market Research Australia | What It Can and Can’t Do

Can AI replace qualitative research? What AI in market research does well, where it falls short, and what you need to…

How to do Medical Device Market Research in Australia

Medical device market research in Australia: how to map the clinicians, buyers and patients behind a purchase decision. …

How Do NFPs Measure Social Impact using Independent Market Research for success?

How NFPs can measure social impact using independent market research: pair numbers with participant voices and be…

Best Practices For Conducting Competitive Analysis In B2B Market Research

If there’s one thing every business knows, it’s to always have one eye on the competition. Competitive analysis is a…

The Importance Of B2B Market Research For Business Growth

From intense competition to shifting customer needs and the constant pressure to innovate, running a successful…

How Retail Businesses In Sydney Use Market Research To Drive Sales

Sydney’s retail scene is fast-moving and fiercely competitive. From global fashion giants to local boutique stores,…

Understanding The Customer Journey With Qualitative Research

While it’s one thing to build a community of loyal customers, it’s another to know how exactly they came across your…

Online Qualitative Research Methods: How To Adapt In A Digital World

It’s safe to say the rise of digital technology has transformed qualitative market research, paving the pathway for…

Top Challenges In Quantitative Market Research & How To Overcome Them

When it comes to getting to the root of what your customers prefer, you need quantitative marketing research.…

How Qualitative Research Complements Quantitative Data For Better Business Insights

Businesses rely on data to make informed decisions, but not all data is the same. Quantitative research provides…

The Research Society Code of Professional Behaviour

Ruby Cha Cha is a market research agency that is a proud corporate partner of The Research Society in Australia. We…

The Ruby Cha Cha Guide to Quantitative Research

Contents What Is Quantitative Market Research? Definition and significance What are the advantages of Quantitative…

A Marketers Guide to Qualitative Research

Contents What is qualitative market research? Focus groups: the power of conversation In-depth interviews Ethnography…

7 Tips on Writing a Market Research Brief

How to write a market research brief A market research brief is like a roadmap, providing guidance on the best route to …

How to Run a Better Brainstorming Session

The Essential Guide To Market Research

How to Write a Concept for Market Research

Tips and tricks on how to get more from a focus group

Customer Journey Mapping

Patient Journey Mapping

5 Ways Businesses Can Benefit From Market Research

The Rise Of Microbrands And Why They Succeed

Life Begins At 50

Trends To Watch

Australian Privacy Act

1. FACT SHEET – Overview of the Privacy Act 14 1 2021