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Menu
  • Home
  • What we do
    • Qualitative Research
      • FOCUS GROUPS
      • DEPTH INTERVIEWS
      • Brand Development Qual
      • Online Communities
      • COCREATION QUAL
      • ETHNOGRAPHY
      • SHOPPER RESEARCH
      • USER EXPERIENCE (UX)
      • CUSTOMER JOURNEY MAPPING
    • Quantitative Research
      • Brand Health and Tracking
      • Usage and Attitude Studies
      • Segmentation
      • Concept Testing
      • Market Sizing
      • DATA ANALYTICS AND INSIGHTS
      • Crowdsourcing
      • Customer Experience
      • Conjoint Studies
    • Consultancy
      • BRAND DEVELOPMENT
      • BRAND WORKSHOPS
      • Concept Crafting and Writing
      • Buyer Persona Development
      • Workshop Facilitation
      • Scenario Planning
    • Innovation Services
      • Validating Innovation Workshops
      • Semiotics
    • Industry
      • Healthcare Market Research
      • B2B Market Research
        • B2B Market Research Agency
      • FMCG Market Research
        • FMCG Market Research Agency FAQ
      • Financial Services Market Research
  • Who we are
  • Our Projects
    • Case Studies
    • Testimonials
  • Resources
  • Blogs
  • Get in touch

Market Research & strategy Done Right.

Improve your business with expert research from qualified consultants
Find out how

Who we are

Ruby Cha Cha is an award winning, market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.

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What we do

Ruby Cha Cha Qualitative Research icon

Qualitative Research

Conversations (online or in person) to help understand the emotional connection that drives consumer behavior - the “Why” and “How” rather than just what, when or how much

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Quantitative Research

Survey data to provide decision making information for business on what, when and how many in terms of attitudes, needs and user preferences

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Innovation

Alongside the research we offer workshop facilitation (online and in person) as well as assistance with concept writing and client training

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Consultancy

A bespoke innovation and ideation service to help you generate your innovation pipeline and take it to market

Free content

5 questions you need to ask when commissioning market research

CROPPED Refreshing a Global Masterbrand through an improved Brand Equity Model
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CROPPED Audience Engagement Research ABC Science Programming
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CROPPED Creating a Stronger Positioning for a Family Brand in Vitamins
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CROPPED Global Brand Alignment through Brand Ambassadors
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CROPPED How to use semiotics to appraise advertising
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CROPPED How to use Influencers to Optimise Television Programming
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CROPPED Developing a new pricing model to drive customer reappraisal
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CROPPED Understanding Niche Audiences SyFy Entertainment Audience Deep Dive
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CROPPED Segmenting a Complex Market
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Our Projects

Our projects help redefine what is important to consumers and marketers, bringing brands, business and people closer together to create opportunities and solve problems
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Testimonials

RCC Quote Left

Over a number of years in partnering with Ruby Cha Cha across a couple of different industries and channels, I have found Ruby to be highly experienced, knowledgeable across a multitude of disciplines, flexible to working within small and medium budgets, and incredibly service-oriented.

I have always found Ellen and her team to be genuinely interested and enthusiastic in my projects and able to deliver a customised approach to the briefs. I consider Ruby to be one of the leading agencies in the field of market research and they continue to be my go-to experts for all things market research.

Julie Ahern
– Toby’s Estate
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RCC Quote Left

Ruby Cha Cha is an innovative and highly collaborative agency that customised their approach based on our needs & budget. They challenge the status quo & exceeded our expectations at every turn.

Brigitte Slattery
– NBC Universal Media
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It has been a pleasure to work with Ruby Cha Cha on this project, we had a great deal we wanted to delve into with our research including brand, customer and category and RCC were instrumental in guiding that process and adjusting to ensure we got the best insights from both the qualitative and quantitative research.

We have received some valuable insights through the project that will not only guide our brand moving forward but also allow us to implement improvements across the business that will ensure we uphold the great customer experience we pride ourselves on at Oz Lotteries.

Jillian St George
– Oz Lotteries
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Aside from wanting to share how successful the metro masthead brand campaign “We’re For You” has been – we are seeing great awareness and positive impact on the brand perceptions and consideration – which Ruby Cha Cha were instrumental in getting over the line.

Heather White
– News Corp
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We consider the team at Ruby like an extension of our own. They understand consumers so well and are real experts in delivering insights and understanding not just consumer verbatims
We can always rely on the Ruby team for strong strategic thinking, fresh thinking in research approaches and high quality debrief material. I would really recommend working with the Ruby business if you want to unlock fresh consumer understanding …and of course they are also a lot of fun!

Rebecca Miller
– Sanofi
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Ruby Cha Cha is an engaging and experienced team that worked closely with us to define our market research goal and work out the best way to go about achieving it within our timings and budget. Their quantitative work on our NPD concepts exceeded our expectations and has been very beneficial in developing our future brand plans. We will definitely be using Ruby Cha Cha again.

Mel Clayton
– CSR Sugar
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Ruby Cha Cha went above and beyond for our research project. We were restricted by a very tight timeframe – but the project was completed on time and the results were more than we could have asked for. We were able to gain valuable insights into our members and their needs and wants. We have no hesitation in recommending Ruby Cha Cha to anyone and will definitely use them again.

We had a tight time frame and you delivered, and the results are so powerful and will go a long way to helping us form our future endeavours.

Tracey Mellin
– Macarthur Credit Union
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The Ruby team worked in partnership with the mycar marketing and leadership team to undertake a large qualitative and quantitative segmentation and customer satisfaction study in the middle of the pandemic, which played an integral role in the relaunch of the mycar brand and its overall strategic direction. Ruby Cha Cha were able to pivot quickly, think creatively and apply skill and clever thinking to ensure mycar got the strategic insights that would drive effective decision making. We now view the segmentation as a living, breathing document referred to everyday at mycar.

Cynthia Fernandez
– mycar
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Ruby Cha Cha conducted research with our members in order to help us develop strategic solutions to drive our union into the future. The team used innovative techniques to help us truly understand our members and the way they view their profession and our organisation. Ruby Cha Cha’s research identified some important opportunities for us to improve our positioning and we are now taking some important and informed next steps to ensure we are well placed to continue to represent our members well into the future.

Amanda Newman
– Queensland Nurses’ Union
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Working with the Ruby Cha Cha team on some of our recent innovation projects has been a pleasure. A key value add the team bring to the innovation process for us is in the way they do the ‘hard yards’ of mining existing information and research for category trends prior to any workshop. This allows subsequent workshops to be much more focused and helps bring all attendees quickly up to speed with what’s going on in any category. For the workshop itself the focus on consumer first is key for us in creating innovation that truly speaks to consumer needs. I would recommend Ellen and her team as a key contact to kick off any innovation process.

Phil Crespin
– Sanofi
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I found choosing the right research partner for our business’ needs to be challenging as there’s a lot of choice out there. I wanted an agency who would understand our business needs, our budgets and importantly, the broader FMCG consumer & shopper. Ruby Cha Cha was recommended to me by a former colleague and after our first meeting I knew the project would be in safe hands with them.

The Ruby team helped us evolve the brief and design the research to deliver again our core needs. Ellen and the team had a great natural ease with the groups and shoppers which enabled them to really get to the heart of the key consumer and shopper behaviours we were looking at. The insights we have uncovered from the project have enabled us to build a stronger understanding of our brand and to plan effectively for the future. I wouldn’t hesitate to recommend working with the Ruby Cha Cha team.

Louise Eagle
– MPM Products
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I have worked with Ruby Cha Cha for over a decade. I always find that they work hard to get to the nub of the issues and come up with insightful actionable outputs. They think outside of the box and design innovative approaches and they bring stakeholders along on the research journey, instilling confidence and understanding. A recent study on Bushfires that they conducted highlighted their flexibility and ability to refocus in light of challenging circumstances. The resulting report was to the usual exceptional standard and was part of a submission to a Royal Commission. I would recommend Ruby Cha Cha to anyone who is seeking rigorous research that produces actionable outcomes.

Robert Barnfield
– Australian Broadcasting Commission (ABC)
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Blogs

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Why Market Research is an Investment

4 March 2022

Market Research is an investment, not a Cost We talk to a lot of companies who rely on internal knowledge, gut feel and anecdotal stories

Read Full Post »
idea gea

How to use Consumer Co Creation in Online Focus Groups

27 January 2022

Why Online Consumer Co Creation? Covid Normal has impacted the consumer led idea generation and Co Creation space.  Tangibility is the life force of Co

Read Full Post »
meeting

Using Video to Tell Research Stories

14 October 2021

Storytelling through video is a great way to get to deeper insight and immersion. Videos can be snippets or even consumer documentaries.  Read more to

Read Full Post »

FAQs

Who is Ruby Cha Cha?

Ruby Cha Cha is an award winning, market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.

What does Ruby Cha Cha do?

As a market research agency in Australia, we have a reputation for innovative solutions and excellence in customer service and deliverables that helps clients build a market-informed business that is crucial in safeguarding your business’ future against constant change, increasing complexity and market turbulence.

We believe that market research should be practical, useful and change the way you think or feel about your customer.  We offer you the ability to see your customers, feel their needs with solid qualitative research, aha moments and robust numbers you can use for solid decision business making.

We offer a range of market research and consulting services to help you connect with your customers and remain relevant.  Research methods span the qualitative types: focus groups, ethnography or in-depth interviews and online communities; and the quantitative methods: predominantly surveys and data analytics.

What are the different types of market research?

There are some basic types of market research available:

  1. Surveys,
  2. Data analytics
  3. In-depth interviews,
  4. Focus groups,
  5. Customer observation or ethnography, Cx (customer experience) and Ux (user experience)
What kind of market research services does Ruby Cha Cha offer?

We have a full menu of market research and planning offers.

Please choose the area you are interested in below or contact us and we will help you pick methodology and bundle the services you need.

  • Qualitative research: focus groups, exploratory qualitative research using in-depth interviews or online communities, for customer journey mapping, consumer co creation, brand positioning and so much more.
  • Quantitative research studies: brand health and tracking; market sizing, U&A studies, segmentation design, concept testing or pricing studies.
  • Consultancy: concept writing; research training; data insights distillation (e.g., ABS data) and stakeholder relationship management
  • Innovation: ideation workshops; brand development workshop, product development roadmaps
Why choose Ruby Cha Cha?

Six excellent reasons to choose Ruby Cha Cha for your market research needs:

  1. We are an independent, Aussie grown, boutique agency founded in 2008.
  2. We have an outstanding reputation for quality research, strategy, and consulting.
  3. We cover Australia and New Zealand, with global reach and multi country studies.
  4. You get a team of senior consultants running your projects who put the client needs first.
  5. We provide you with actionable outcomes you can use immediately.
  6. We offer innovative and flexible design approaches that fit a variety of needs

To get started we offer a free consultation to help you work out your market research needs.  We ca then provide you with a free-market research briefing tool available to help you plan your research needs, audience, and budget.

See All Faqs
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Menu

  • Home
  • Who we are
  • What we do
  • Our Projects
  • Resources
  • Blogs
  • Get in touch
Menu
  • Home
  • Who we are
  • What we do
  • Our Projects
  • Resources
  • Blogs
  • Get in touch

Contact

02 9739 9600

Address

The Commons 20-40 Meagher St,
Chippendale NSW 2008

Email

info@rubychacha.com.au

Contact Us Now