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Menu
  • Home
  • What we do
    • Qualitative Research
      • FOCUS GROUPS
      • DEPTH INTERVIEWS
      • Brand Development Qual
      • Online Communities
      • COCREATION QUAL
      • ETHNOGRAPHY
      • SHOPPER RESEARCH
      • USER EXPERIENCE (UX)
      • CUSTOMER JOURNEY MAPPING
    • Quantitative Research
      • Brand Health and Tracking
      • Usage and Attitude Studies
      • Segmentation
      • Concept Testing
      • Market Sizing
      • DATA ANALYTICS AND INSIGHTS
      • Crowdsourcing
      • Customer Experience
      • Conjoint Studies
    • Consultancy
      • BRAND DEVELOPMENT
      • BRAND WORKSHOPS
      • Concept Crafting and Writing
      • Buyer Persona Development
      • Workshop Facilitation
      • Scenario Planning
    • Innovation Services
      • Validating Innovation Workshops
      • Semiotics
    • Industry
      • Healthcare Market Research
      • B2B Market Research
        • B2B Market Research Agency
      • FMCG Market Research
        • FMCG Market Research Agency FAQ
      • Financial Services Market Research
  • Who we are
  • Our Projects
    • Case Studies
    • Testimonials
  • Resources
  • Blogs
  • Get in touch

Market Research & strategy Done Right.

Improve your business with expert research from qualified consultants
Find out how

Who we are

Ruby Cha Cha is an award winning, market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.

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What we do

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Qualitative Research

Conversations (online or in person) to help understand the emotional connection that drives consumer behavior - the “Why” and “How” rather than just what, when or how much

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Quantitative Research

Survey data to provide decision making information for business on what, when and how many in terms of attitudes, needs and user preferences

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Innovation

Alongside the research we offer workshop facilitation (online and in person) as well as assistance with concept writing and client training

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Consultancy

A bespoke innovation and ideation service to help you generate your innovation pipeline and take it to market

Free content

5 questions you need to ask when commissioning market research

CROPPED Refreshing a Global Masterbrand through an improved Brand Equity Model
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CROPPED Audience Engagement Research ABC Science Programming
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CROPPED Creating a Stronger Positioning for a Family Brand in Vitamins
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CROPPED Global Brand Alignment through Brand Ambassadors
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CROPPED How to use semiotics to appraise advertising
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CROPPED How to use Influencers to Optimise Television Programming
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CROPPED Developing a new pricing model to drive customer reappraisal
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CROPPED Understanding Niche Audiences SyFy Entertainment Audience Deep Dive
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CROPPED Segmenting a Complex Market
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Our Projects

Our projects help redefine what is important to consumers and marketers, bringing brands, business and people closer together to create opportunities and solve problems
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Testimonials

RCC Quote Left

Ruby Cha Cha is an engaging and experienced team that worked closely with us to define our market research goal and work out the best way to go about achieving it within our timings and budget. Their quantitative work on our NPD concepts exceeded our expectations and has been very beneficial in developing our future brand plans. We will definitely be using Ruby Cha Cha again.

Mel Clayton
– CSR Sugar
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Ruby Cha Cha conducted research with our members in order to help us develop strategic solutions to drive our union into the future. The team used innovative techniques to help us truly understand our members and the way they view their profession and our organisation. Ruby Cha Cha’s research identified some important opportunities for us to improve our positioning and we are now taking some important and informed next steps to ensure we are well placed to continue to represent our members well into the future.

Amanda Newman
– Queensland Nurses’ Union
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I found choosing the right research partner for our business’ needs to be challenging as there’s a lot of choice out there. I wanted an agency who would understand our business needs, our budgets and importantly, the broader FMCG consumer & shopper. Ruby Cha Cha was recommended to me by a former colleague and after our first meeting I knew the project would be in safe hands with them.

The Ruby team helped us evolve the brief and design the research to deliver again our core needs. Ellen and the team had a great natural ease with the groups and shoppers which enabled them to really get to the heart of the key consumer and shopper behaviours we were looking at. The insights we have uncovered from the project have enabled us to build a stronger understanding of our brand and to plan effectively for the future. I wouldn’t hesitate to recommend working with the Ruby Cha Cha team.

Louise Eagle
– MPM Products
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Working with the Ruby Cha Cha team on some of our recent innovation projects has been a pleasure. A key value add the team bring to the innovation process for us is in the way they do the ‘hard yards’ of mining existing information and research for category trends prior to any workshop. This allows subsequent workshops to be much more focused and helps bring all attendees quickly up to speed with what’s going on in any category. For the workshop itself the focus on consumer first is key for us in creating innovation that truly speaks to consumer needs. I would recommend Ellen and her team as a key contact to kick off any innovation process.

Phil Crespin
– Sanofi
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Ruby Cha Cha has enabled us to reach and inform residents who rarely have a voice in decision making … Ruby has explored the challenges posed by rapid growth and constrained budgets and the implications that these realties ultimately have on the customer experience. The Community Stakeholder work was instrumental in better decision making for the council. Their ability to connect with audiences from residents, through to businesses, senior stakeholders and the Councillors was extraordinary.

David Ackroyd
– Sutherland Shire Council
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Ellen Baron and the Ruby Cha Cha team have worked with me and my team to redefine and reposition the WIMR brand. I have thoroughly enjoyed working with Ellen – her approach is highly professional, engaging, intelligent and collaborative. As a marketing professional and having operated my own consultancy, at the outset I wanted to be sure that the rigour and strategic approach to the project would be exemplary, and would deliver great results. Ellen has gone above and beyond in working with us, navigating a complex organisation and diverse stakeholders. Ellen is focussed, pragmatic, highly experienced and she brings a sense of humour and fresh, dynamic perspective. Ellen is passionate about her work – she truly invests and cares about her work and her clients. I am delighted with the strategic outcomes, and I know we will continue to collaborate on projects into the future. Thank you Ellen for your considered, strategic and insightful approach.

Katrina Dowling
– Westmead Institute of Medical Research
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Ruby Cha Cha love a challenge! We have had some tricky business issues and Ruby Cha Cha stepped up to the plate to partner us with innovative solutions. They have a unique blend of curiosity, courage, creative and critical thinking together with being great communicators. They applied these skills and their experience to our business problem to generate a creative research solution which delivered actionable business outcomes.

Barbara Edwards
– Campbell Arnott’s
RCC Quote Right
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The Ruby team worked in partnership with the mycar marketing and leadership team to undertake a large qualitative and quantitative segmentation and customer satisfaction study in the middle of the pandemic, which played an integral role in the relaunch of the mycar brand and its overall strategic direction. Ruby Cha Cha were able to pivot quickly, think creatively and apply skill and clever thinking to ensure mycar got the strategic insights that would drive effective decision making. We now view the segmentation as a living, breathing document referred to everyday at mycar.

Cynthia Fernandez
– mycar
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Ruby Cha Cha is an innovative and highly collaborative agency that customised their approach based on our needs & budget. They challenge the status quo & exceeded our expectations at every turn.

Brigitte Slattery
– NBC Universal Media
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Professionalism, Quality, Responsiveness, Value. Had a fantastic experience conducting focus groups with Ruby Cha Cha. They worked quickly and efficiently to recruit participants on our short timeline. Ellen was an A+ moderator for our groups and ensured quality participation from all. Will absolutely work with them again!

Jeanne St Peter
– Afterpay
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We consider the team at Ruby like an extension of our own. They understand consumers so well and are real experts in delivering insights and understanding not just consumer verbatims
We can always rely on the Ruby team for strong strategic thinking, fresh thinking in research approaches and high quality debrief material. I would really recommend working with the Ruby business if you want to unlock fresh consumer understanding …and of course they are also a lot of fun!

Rebecca Miller
– Sanofi
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I have been working with the awesome Ruby Cha Cha team for the past 7-8 years now. Ellen & the Ruby team are fantastic to collaborate with, always willing to partner to solve business challenges. The in-office Customer forums they’ve run for us at Uber are shattering one-way mirrors with our customers and driving quicker decision making and employee engagement – highly recommend!

Sonny Sethi
– Zip (formerly at Uber)
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Blogs

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Why Market Research is an Investment

4 March 2022

Market Research is an investment, not a Cost We talk to a lot of companies who rely on internal knowledge, gut feel and anecdotal stories

Read Full Post »
idea gea

How to use Consumer Co Creation in Online Focus Groups

27 January 2022

Why Online Consumer Co Creation? Covid Normal has impacted the consumer led idea generation and Co Creation space.  Tangibility is the life force of Co

Read Full Post »
meeting

Using Video to Tell Research Stories

14 October 2021

Storytelling through video is a great way to get to deeper insight and immersion. Videos can be snippets or even consumer documentaries.  Read more to

Read Full Post »

FAQs

Who is Ruby Cha Cha?

Ruby Cha Cha is an award winning, market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.

What does Ruby Cha Cha do?

As a market research agency in Australia, we have a reputation for innovative solutions and excellence in customer service and deliverables that helps clients build a market-informed business that is crucial in safeguarding your business’ future against constant change, increasing complexity and market turbulence.

We believe that market research should be practical, useful and change the way you think or feel about your customer.  We offer you the ability to see your customers, feel their needs with solid qualitative research, aha moments and robust numbers you can use for solid decision business making.

We offer a range of market research and consulting services to help you connect with your customers and remain relevant.  Research methods span the qualitative types: focus groups, ethnography or in-depth interviews and online communities; and the quantitative methods: predominantly surveys and data analytics.

What are the different types of market research?

There are some basic types of market research available:

  1. Surveys,
  2. Data analytics
  3. In-depth interviews,
  4. Focus groups,
  5. Customer observation or ethnography, Cx (customer experience) and Ux (user experience)
What kind of market research services does Ruby Cha Cha offer?

We have a full menu of market research and planning offers.

Please choose the area you are interested in below or contact us and we will help you pick methodology and bundle the services you need.

  • Qualitative research: focus groups, exploratory qualitative research using in-depth interviews or online communities, for customer journey mapping, consumer co creation, brand positioning and so much more.
  • Quantitative research studies: brand health and tracking; market sizing, U&A studies, segmentation design, concept testing or pricing studies.
  • Consultancy: concept writing; research training; data insights distillation (e.g., ABS data) and stakeholder relationship management
  • Innovation: ideation workshops; brand development workshop, product development roadmaps
Why choose Ruby Cha Cha?

Six excellent reasons to choose Ruby Cha Cha for your market research needs:

  1. We are an independent, Aussie grown, boutique agency founded in 2008.
  2. We have an outstanding reputation for quality research, strategy, and consulting.
  3. We cover Australia and New Zealand, with global reach and multi country studies.
  4. You get a team of senior consultants running your projects who put the client needs first.
  5. We provide you with actionable outcomes you can use immediately.
  6. We offer innovative and flexible design approaches that fit a variety of needs

To get started we offer a free consultation to help you work out your market research needs.  We ca then provide you with a free-market research briefing tool available to help you plan your research needs, audience, and budget.

See All Faqs
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Menu

  • Home
  • Who we are
  • What we do
  • Our Projects
  • Resources
  • Blogs
  • Get in touch
Menu
  • Home
  • Who we are
  • What we do
  • Our Projects
  • Resources
  • Blogs
  • Get in touch

Contact

02 9739 9600

Address

The Commons 20-40 Meagher St,
Chippendale NSW 2008

Email

info@rubychacha.com.au

Contact Us Now