Market Research & strategy Done Right.

I have been working with the awesome Ruby Cha Cha team for the past 7-8 years now. Ellen & the Ruby team are fantastic to collaborate with, always willing to partner to solve business challenges. The in-office Customer forums they’ve run for us at Uber are shattering one-way mirrors with our customers and driving quicker decision making and employee engagement – highly recommend!

Over a number of years in partnering with Ruby Cha Cha across a couple of different industries and channels, I have found Ruby to be highly experienced, knowledgeable across a multitude of disciplines, flexible to working within small and medium budgets, and incredibly service-oriented.

I have always found Ellen and her team to be genuinely interested and enthusiastic in my projects and able to deliver a customised approach to the briefs. I consider Ruby to be one of the leading agencies in the field of market research and they continue to be my go-to experts for all things market research.

We consider the team at Ruby like an extension of our own. They understand consumers so well and are real experts in delivering insights and understanding not just consumer verbatims
We can always rely on the Ruby team for strong strategic thinking, fresh thinking in research approaches and high quality debrief material. I would really recommend working with the Ruby business if you want to unlock fresh consumer understanding …and of course they are also a lot of fun!

Professionalism, Quality, Responsiveness, Value. Had a fantastic experience conducting focus groups with Ruby Cha Cha. They worked quickly and efficiently to recruit participants on our short timeline. Ellen was an A+ moderator for our groups and ensured quality participation from all. Will absolutely work with them again!

Ruby Cha Cha is our research partner for all strategic work. Highly recommend them, due to their insightful and actionable recommendations and true partnership style. Their opinion is well respected in the business I work in from the CEO down.

I have worked with Ruby Cha Cha for over a decade. I always find that they work hard to get to the nub of the issues and come up with insightful actionable outputs. They think outside of the box and design innovative approaches and they bring stakeholders along on the research journey, instilling confidence and understanding. A recent study on Bushfires that they conducted highlighted their flexibility and ability to refocus in light of challenging circumstances. The resulting report was to the usual exceptional standard and was part of a submission to a Royal Commission. I would recommend Ruby Cha Cha to anyone who is seeking rigorous research that produces actionable outcomes.

Ruby Cha Cha is an innovative and highly collaborative agency that customised their approach based on our needs & budget. They challenge the status quo & exceeded our expectations at every turn.

Ruby Cha Cha is an engaging and experienced team that worked closely with us to define our market research goal and work out the best way to go about achieving it within our timings and budget. Their quantitative work on our NPD concepts exceeded our expectations and has been very beneficial in developing our future brand plans. We will definitely be using Ruby Cha Cha again.

The Ruby team worked in partnership with the mycar marketing and leadership team to undertake a large qualitative and quantitative segmentation and customer satisfaction study in the middle of the pandemic, which played an integral role in the relaunch of the mycar brand and its overall strategic direction. Ruby Cha Cha were able to pivot quickly, think creatively and apply skill and clever thinking to ensure mycar got the strategic insights that would drive effective decision making. We now view the segmentation as a living, breathing document referred to everyday at mycar.

Ruby Cha Cha went above and beyond for our research project. We were restricted by a very tight timeframe – but the project was completed on time and the results were more than we could have asked for. We were able to gain valuable insights into our members and their needs and wants. We have no hesitation in recommending Ruby Cha Cha to anyone and will definitely use them again.

We had a tight time frame and you delivered, and the results are so powerful and will go a long way to helping us form our future endeavours.

Aside from wanting to share how successful the metro masthead brand campaign “We’re For You” has been – we are seeing great awareness and positive impact on the brand perceptions and consideration – which Ruby Cha Cha were instrumental in getting over the line.

Ellen Baron and the Ruby Cha Cha team have worked with me and my team to redefine and reposition the WIMR brand. I have thoroughly enjoyed working with Ellen – her approach is highly professional, engaging, intelligent and collaborative. As a marketing professional and having operated my own consultancy, at the outset I wanted to be sure that the rigour and strategic approach to the project would be exemplary, and would deliver great results. Ellen has gone above and beyond in working with us, navigating a complex organisation and diverse stakeholders. Ellen is focussed, pragmatic, highly experienced and she brings a sense of humour and fresh, dynamic perspective. Ellen is passionate about her work – she truly invests and cares about her work and her clients. I am delighted with the strategic outcomes, and I know we will continue to collaborate on projects into the future. Thank you Ellen for your considered, strategic and insightful approach.