We are Ruby Cha Cha: An Award-Winning Market Research and Insights Agency based in Sydney
At Ruby Cha Cha, we’re more than just a market research agency – we’re your strategic partner, renowned for delivering expert insights that drive business growth. With a reputation for both strategy and exceptional service, our team of seasoned consultants reframe complex problems and spark innovative solutions to your most pressing business challenges.
Our approach goes beyond data collection and analysis. We combine deep market expertise with actionable insights from qualitative and quantitative research to help clients confidently navigate the competitive landscape. Whether you need fresh perspectives or strategic recommendations, Ruby Cha Cha offers the tools and expertise to turn business challenges into opportunities.
With a reputation for delivering effective strategy and insights, Ruby Cha Cha helps businesses overcome challenges and achieve sustainable growth. As a full-service market research agency, we offer a wide range of research services to guide you in the right direction. With teams in Sydney, Melbourne, Brisbane, and New Zealand, we bring local expertise and on-the-ground insights to cover all of Australia and New Zealand. We are also quite adept in the Asia Pacific region.
Our approach is rooted in deep expertise and a thorough understanding of market research methodologies. By blending qualitative and quantitative research techniques, we gather and analyse comprehensive data to deliver relevant, actionable insights. For our global clients, we also integrate cultural insights into our research, ensuring strategies are tailored to diverse markets.
At Ruby Cha Cha, we value client collaboration. By fostering open, transparent partnerships, we don’t just act as an external agency; we become an extension of your team, working together towards shared success. Learn more about the four pillars that define our market research services.
To truly understand your customers, it's not enough to know what they do—it's crucial to uncover why they do it. By tapping into the underlying motivations, emotions, and experiences that drive consumer behaviour, businesses can develop more effective, targeted strategies. At Ruby Cha Cha, we uncover the emotional drivers behind decisions through focus groups, interviews, and ethnographies, giving you the insights to craft strategies that spark deeper connections and real growth
Understanding your audience's attitudes, needs, and preferences is key to making informed business decisions. Through comprehensive survey design and data analysis, we provide actionable insights into consumer behaviour by uncovering patterns, trends, and correlations. At Ruby Cha Cha, our surveys and analysis reveal critical consumer patterns and trends, empowering you to make confident, evidence-based decisions that align with your audience and drive success.
In addition to our comprehensive research services, we offer professional workshop facilitation and ideation services. Our experienced facilitators lead dynamic, interactive sessions that foster collaboration, creativity, and problem-solving. These workshops create a space for stakeholders to exchange ideas and contribute meaningfully to strategic planning and product development roadmaps. Experience our exceptional workshop offering and the transformative impact of our innovative deliverables.
A Bespoke Brand DNA and Insight-Led Brand Development Service to help you unlock the potential of your brand with our tailored Brand DNA and insight-led brand development solutions. We help you craft a clear and compelling brand identity, grounded in deep consumer insights, to stand out in a competitive and complex landscape. Leverage our expertise as a leading market research agency to build a strong brand foundation and drive your strategy forward with confidence.
Want to know how strong your brand is in the market place? Download your own checklist to to view your results!
Harness the power of Market-Informed Solutions in Sydney
Whether you’re launching a new product, tackling business challenges, or pursuing growth, Ruby Cha Cha provides the market-informed insights and tailored solutions you need. With additional teams in Melbourne, Brisbane, and Auckland, we offer local expertise with a broad perspective.
Transforming Brands with Bespoke Market Research
At Ruby Cha Cha, we partner with businesses across diverse industries, helping them redefine their offerings and stay competitive in today’s crowded and fast-moving market. As a bespoke market research agency in Sydney, we don’t just deliver data—we uncover what truly matters to your consumers, turning insights into opportunities and solutions that drive growth. Explore our projects and discover the tangible value our full-service approach can bring to your brand.
Our personalised approach delves deep into understanding your brand’s unique challenges, delivering practical insights that transform your business for the better. Ready for your breakthrough? Talk to us today to discover how our services can elevate your brand.
I have been working with the awesome Ruby Cha Cha team for the past 7-8 years now. Ellen & the Ruby team are fantastic to collaborate with, always willing to partner to solve business challenges. The in-office Customer forums they’ve run for us at Uber are shattering one-way mirrors with our customers and driving quicker decision making and employee engagement – highly recommend!
Over a number of years in partnering with Ruby Cha Cha across a couple of different industries and channels, I have found Ruby to be highly experienced, knowledgeable across a multitude of disciplines, flexible to working within small and medium budgets, and incredibly service-oriented.
I have always found Ellen and her team to be genuinely interested and enthusiastic in my projects and able to deliver a customised approach to the briefs. I consider Ruby to be one of the leading agencies in the field of market research and they continue to be my go-to experts for all things market research.
Aside from wanting to share how successful the metro masthead brand campaign “We’re For You” has been – we are seeing great awareness and positive impact on the brand perceptions and consideration – which Ruby Cha Cha were instrumental in getting over the line.
I found choosing the right research partner for our business’ needs to be challenging as there’s a lot of choice out there. I wanted an agency who would understand our business needs, our budgets and importantly, the broader FMCG consumer & shopper. Ruby Cha Cha was recommended to me by a former colleague and after our first meeting I knew the project would be in safe hands with them.
The Ruby team helped us evolve the brief and design the research to deliver again our core needs. Ellen and the team had a great natural ease with the groups and shoppers which enabled them to really get to the heart of the key consumer and shopper behaviours we were looking at. The insights we have uncovered from the project have enabled us to build a stronger understanding of our brand and to plan effectively for the future. I wouldn’t hesitate to recommend working with the Ruby Cha Cha team.
The Ruby Cha Cha qualitative research debrief was very well received by the Corporate Segment Committee this morning – 10 Trans-Tasman Corporate shakers and movers. There were insightful questions and comments, and engagement was strong with people coming forward to get closer at the innovative research. One said it was “excellent”, and another said, “this analysis is complete, it’s time for action!” Thanks again for the stress-free research experience and high-quality work.
I have worked with Ruby Cha Cha for over a decade. I always find that they work hard to get to the nub of the issues and come up with insightful actionable outputs. They think outside of the box and design innovative approaches and they bring stakeholders along on the research journey, instilling confidence and understanding. A recent study on Bushfires that they conducted highlighted their flexibility and ability to refocus in light of challenging circumstances. The resulting report was to the usual exceptional standard and was part of a submission to a Royal Commission. I would recommend Ruby Cha Cha to anyone who is seeking rigorous research that produces actionable outcomes.
Ruby Cha Cha has enabled us to reach and inform residents who rarely have a voice in decision making … Ruby has explored the challenges posed by rapid growth and constrained budgets and the implications that these realties ultimately have on the customer experience. The Community Stakeholder work was instrumental in better decision making for the council. Their ability to connect with audiences from residents, through to businesses, senior stakeholders and the Councillors was extraordinary.
Professionalism, Quality, Responsiveness, Value. Had a fantastic experience conducting focus groups with Ruby Cha Cha. They worked quickly and efficiently to recruit participants on our short timeline. Ellen was an A+ moderator for our groups and ensured quality participation from all. Will absolutely work with them again!
Excellent, thoughtful and well-presented insight from this boutique, Sydney research agency. Extensive experience of consumers and categories. An engaging, accessible and super-smart team. Highly recommended.
The Ruby team worked in partnership with the mycar marketing and leadership team to undertake a large qualitative and quantitative segmentation and customer satisfaction study in the middle of the pandemic, which played an integral role in the relaunch of the mycar brand and its overall strategic direction. Ruby Cha Cha were able to pivot quickly, think creatively and apply skill and clever thinking to ensure mycar got the strategic insights that would drive effective decision making. We now view the segmentation as a living, breathing document referred to everyday at mycar.
Ellen Baron and the Ruby Cha Cha team have worked with me and my team to redefine and reposition the WIMR brand. I have thoroughly enjoyed working with Ellen – her approach is highly professional, engaging, intelligent and collaborative. As a marketing professional and having operated my own consultancy, at the outset I wanted to be sure that the rigour and strategic approach to the project would be exemplary, and would deliver great results. Ellen has gone above and beyond in working with us, navigating a complex organisation and diverse stakeholders. Ellen is focussed, pragmatic, highly experienced and she brings a sense of humour and fresh, dynamic perspective. Ellen is passionate about her work – she truly invests and cares about her work and her clients. I am delighted with the strategic outcomes, and I know we will continue to collaborate on projects into the future. Thank you Ellen for your considered, strategic and insightful approach.
Ruby Cha Cha went above and beyond for our research project. We were restricted by a very tight timeframe – but the project was completed on time and the results were more than we could have asked for. We were able to gain valuable insights into our members and their needs and wants. We have no hesitation in recommending Ruby Cha Cha to anyone and will definitely use them again.
We had a tight time frame and you delivered, and the results are so powerful and will go a long way to helping us form our future endeavours.
If there’s one thing every business knows, it’s to always have one eye on the competition. Competitive analysis is a major component of effective competitive
From intense competition to shifting customer needs and the constant pressure to innovate, running a successful business can be filled with challenges. However, staying ahead
Sydney’s retail scene is fast-moving and fiercely competitive. From global fashion giants to local boutique stores, retail businesses are constantly seeking ways to stand out
Ruby Cha Cha is an award winning, market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.
As a market research agency in Australia, we have a reputation for innovative solutions and excellence in customer service and deliverables that helps clients build a market-informed business that is crucial in safeguarding your business’ future against constant change, increasing complexity and market turbulence.
We believe that market research should be practical, useful and change the way you think or feel about your customer. We offer you the ability to see your customers, feel their needs with solid qualitative research, aha moments and robust numbers you can use for solid decision business making.
We offer a range of market research and consulting services to help you connect with your customers and remain relevant. Research methods span the qualitative types: focus groups, ethnography or in-depth interviews and online communities; and the quantitative methods: predominantly surveys and data analytics.
There are some basic types of market research available:
We have a full menu of market research and planning offers.
Please choose the area you are interested in below or contact us and we will help you pick methodology and bundle the services you need.
Six excellent reasons to choose Ruby Cha Cha for your market research needs:
To get started we offer a free consultation to help you work out your market research needs. We ca then provide you with a free-market research briefing tool available to help you plan your research needs, audience, and budget.
Ruby Cha Cha is an award winning, market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.
As a market research agency in Australia, we have a reputation for innovative solutions and excellence in customer service and deliverables that helps clients build a market-informed business that is crucial in safeguarding your business’ future against constant change, increasing complexity and market turbulence.
We believe that market research should be practical, useful and change the way you think or feel about your customer. We offer you the ability to see your customers, feel their needs with solid qualitative research, aha moments and robust numbers you can use for solid decision business making.
We offer a range of market research and consulting services to help you connect with your customers and remain relevant. Research methods span the qualitative types: focus groups, ethnography or in-depth interviews and online communities; and the quantitative methods: predominantly surveys and data analytics.
There are some basic types of market research available:
We have a full menu of market research and planning offers.
Please choose the area you are interested in below or contact us and we will help you pick methodology and bundle the services you need.
Six excellent reasons to choose Ruby Cha Cha for your market research needs:
To get started we offer a free consultation to help you work out your market research needs. We ca then provide you with a free-market research briefing tool available to help you plan your research needs, audience, and budget.
