Improve your business with expert research from qualified consultants. Discover a smarter way to run your business and take tactical risks by working with a leading market research company. Contact Ruby Cha Cha today to learn more about how we can help.
Ruby Cha Cha is an award-winning Sydney market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.
With a strong reputation for both strategy and service, our team of industry experts offer valuable expertise that goes beyond gathering and analysing data. We understand that challenges in the business world often require a fresh perspective and a deep understanding of market dynamics. We assist clients in navigating these challenges by providing strategic insights and actionable recommendations.
As a market research agency with a reputation for bringing real, effective strategy and insights to the table, Ruby Cha Cha can move you past a pain point to new growth and a better long-term direction. Our services offer various types of market research to help you move forward in the right direction.We also have researchers in Sydney, Melbourne, Brisbane and New Zealand, so we can cover Australia and New Zealand with on the ground experience.
Our approach is rooted in a deep understanding of market research methodologies, ensuring our insights are relevant and reliable. We employ a combination of qualitative and quantitative research techniques to gather comprehensive data, which they then analyse and interpret to extract meaningful insights.
We also welcome feedback and highly encourage collaboration from all our clients. By fostering open and collaborative partnerships, we become more than just an external agency but an integral part of our client’s teams, working together towards mutual success. Learn more about the four pillars that make up our market research services.
Ready to learn what our market research agency in Sydney can do for your business? Discover the five questions you need to ask when commissioning market research and download our exclusive content now.
We work with various businesses in numerous industries, helping them transform their current offering and stay relevant for customers in an increasingly crowded and cutthroat market. As a truly bespoke market research agency in Sydney, our projects help redefine what is important to consumers and marketers, bringing together brands, businesses and people to create opportunities and solve problems. Take a look at some of our projects and see for yourself the insights that a full-service market research agency can do for you.
Harness the power of market research in Sydney
Whether you’re launching a new product or service, tackling a business challenge, or negotiating a new growth phase, you need a market research agency in Sydney to give you market-informed solutions and valuable, practical insights. We also have satellites in Melbourne, Brisbane and Auckland to help with all your local needs.
At Ruby Cha Cha, we’ll take a personalised approach to understanding your brand, its challenges, and the best way to harness practical insights that will change the way you do business for the better. Ready for your ah-ha moment? Talk to us today about what our services can do for you.
Ruby Cha Cha is an engaging and experienced team that worked closely with us to define our market research goal and work out the best way to go about achieving it within our timings and budget. Their quantitative work on our NPD concepts exceeded our expectations and has been very beneficial in developing our future brand plans. We will definitely be using Ruby Cha Cha again.
Ruby Cha Cha love a challenge! We have had some tricky business issues and Ruby Cha Cha stepped up to the plate to partner us with innovative solutions. They have a unique blend of curiosity, courage, creative and critical thinking together with being great communicators. They applied these skills and their experience to our business problem to generate a creative research solution which delivered actionable business outcomes.
The team at Ruby Cha Cha were professional and efficient. Their advice on the methodology of the project added great value and I really appreciated their expertise. Great insights and valuable information that’s really helping to guide our next steps; I’d be delighted to work with them again! Thank you!
The Ruby Cha Cha qualitative research debrief was very well received by the Corporate Segment Committee this morning – 10 Trans-Tasman Corporate shakers and movers. There were insightful questions and comments, and engagement was strong with people coming forward to get closer at the innovative research. One said it was “excellent”, and another said, “this analysis is complete, it’s time for action!” Thanks again for the stress-free research experience and high-quality work.
Over a number of years in partnering with Ruby Cha Cha across a couple of different industries and channels, I have found Ruby to be highly experienced, knowledgeable across a multitude of disciplines, flexible to working within small and medium budgets, and incredibly service-oriented.
I have always found Ellen and her team to be genuinely interested and enthusiastic in my projects and able to deliver a customised approach to the briefs. I consider Ruby to be one of the leading agencies in the field of market research and they continue to be my go-to experts for all things market research.
It has been a pleasure to work with Ruby Cha Cha on this consumer co creation market research project. We had a great deal we wanted to delve into with our research including brand, customer and category and Ruby Cha Cha were instrumental in guiding that process and adjusting to our needs, to ensure we got the best insights from both the qualitative and quantitative research.
We have received some valuable insights through the project that will not only guide our brand moving forward but also allow us to implement improvements across the business that will ensure we uphold the great customer experience we pride ourselves on at Oz Lotteries.
The Ruby team worked in partnership with the mycar marketing and leadership team to undertake a large qualitative and quantitative segmentation and customer satisfaction study in the middle of the pandemic, which played an integral role in the relaunch of the mycar brand and its overall strategic direction. Ruby Cha Cha were able to pivot quickly, think creatively and apply skill and clever thinking to ensure mycar got the strategic insights that would drive effective decision making. We now view the segmentation as a living, breathing document referred to everyday at mycar.
Ruby Cha Cha went above and beyond for our research project. We were restricted by a very tight timeframe – but the project was completed on time and the results were more than we could have asked for. We were able to gain valuable insights into our members and their needs and wants. We have no hesitation in recommending Ruby Cha Cha to anyone and will definitely use them again.
We had a tight time frame and you delivered, and the results are so powerful and will go a long way to helping us form our future endeavours.
Aside from wanting to share how successful the metro masthead brand campaign “We’re For You” has been – we are seeing great awareness and positive impact on the brand perceptions and consideration – which Ruby Cha Cha were instrumental in getting over the line.
Ruby Cha Cha has enabled us to reach and inform residents who rarely have a voice in decision making … Ruby has explored the challenges posed by rapid growth and constrained budgets and the implications that these realties ultimately have on the customer experience. The Community Stakeholder work was instrumental in better decision making for the council. Their ability to connect with audiences from residents, through to businesses, senior stakeholders and the Councillors was extraordinary.
I found choosing the right research partner for our business’ needs to be challenging as there’s a lot of choice out there. I wanted an agency who would understand our business needs, our budgets and importantly, the broader FMCG consumer & shopper. Ruby Cha Cha was recommended to me by a former colleague and after our first meeting I knew the project would be in safe hands with them.
The Ruby team helped us evolve the brief and design the research to deliver again our core needs. Ellen and the team had a great natural ease with the groups and shoppers which enabled them to really get to the heart of the key consumer and shopper behaviours we were looking at. The insights we have uncovered from the project have enabled us to build a stronger understanding of our brand and to plan effectively for the future. I wouldn’t hesitate to recommend working with the Ruby Cha Cha team.
Working with the Ruby Cha Cha team on some of our recent innovation projects has been a pleasure. A key value add the team bring to the innovation process for us is in the way they do the ‘hard yards’ of mining existing information and research for category trends prior to any workshop. This allows subsequent workshops to be much more focused and helps bring all attendees quickly up to speed with what’s going on in any category. For the workshop itself the focus on consumer first is key for us in creating innovation that truly speaks to consumer needs. I would recommend Ellen and her team as a key contact to kick off any innovation process.
Market research in Sydney is invaluable to understanding the intricacies of the business landscape within the city. In this blog, we’ll delve into how market
Ruby Cha Cha is an award winning, market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.
As a market research agency in Australia, we have a reputation for innovative solutions and excellence in customer service and deliverables that helps clients build a market-informed business that is crucial in safeguarding your business’ future against constant change, increasing complexity and market turbulence.
We believe that market research should be practical, useful and change the way you think or feel about your customer. We offer you the ability to see your customers, feel their needs with solid qualitative research, aha moments and robust numbers you can use for solid decision business making.
We offer a range of market research and consulting services to help you connect with your customers and remain relevant. Research methods span the qualitative types: focus groups, ethnography or in-depth interviews and online communities; and the quantitative methods: predominantly surveys and data analytics.
There are some basic types of market research available:
We have a full menu of market research and planning offers.
Please choose the area you are interested in below or contact us and we will help you pick methodology and bundle the services you need.
Six excellent reasons to choose Ruby Cha Cha for your market research needs:
To get started we offer a free consultation to help you work out your market research needs. We ca then provide you with a free-market research briefing tool available to help you plan your research needs, audience, and budget.