Our consultancy offer takes advantage of our collective business experience to provide a trustworthy voice to the challenges facing modern businesses. We use a collection of tried and tested methods to drill down into the fabric of an organisation and guide our clients through their ever-changing markets.
In order to be successful, a brand strategy should be well informed and well defined. This means you need to understand your customer needs, emotions and unmet needs better than your competitors. You need to understand customer perceptions of your brands and the competitive environment so that you can develop a brand that stands out from the crowd, gets noticed and wins.
Brand Workshops help clients construct and build a strong emotional relationship, and nurture qualities in the brand that can lead to more profitable results, and loyal customers.
Concept Crafting and Writing
Concept crafting is said to be one of the trickiest parts of new product development and testing. You need to make sure your concept or prototype conveys the core idea to the consumer, while at the same time being relatable, motivating and capturing the essence of the problem it solves.
Buyer Persona Development
Personas help you target your ideal buyers by providing a clear choice about the problems your brand solves and the benefits your customers stand to gain. They add the human layer to your idea target buyer so you can speak to them in a language they understand and respond to. Talking to the CEO of a startup for instance is very different to talking the CEO of a large, well established business. The same goes for health conscious mums vs mainstream mums who love to treat their kids.
Getting people to think about the future is near impossible. People can only know what they know now, unless they are true early adopters or extreme “passionates” in a particular category or field. Yet the problem remains, how do we bring relevant people into the picture when we are ideating or creating the future of our business and how do we help them engage and unlock pathways for growth?
Semiotics is fundamentally the science of communication in all its forms. It helps us understand the culture o consumption, the history of consumption and the future of consumption through emerging and dominant trends of interest.