Ruby Cha Cha is a market research consulting firm with a difference. We tackle modern business challenges head-on, allowing you to get back to what you do best — whether you’re a B2B or B2C business.
Our consulting process goes beyond reporting numbers. We design each study to uncover the motivations, perceptions and unmet needs of your customers, and translate these findings into practical, commercially relevant recommendations. By doing so, we ensure that your business not only understands the ‘what’ of consumer behaviour, but also the ‘why’ and the ‘how’ to act on it.
As leaders in the market research industry in Australia, we know what it takes to set you apart from the competition. We’ll use our years of experience to guide you in your business path and show the typical pitfalls of other organisations in your industry and how to avoid them.
From brand positioning and communications testing to innovation pipelines and pricing research, we provide the insights that matter most to senior decision-makers. Our clients rely on us to bring clarity when markets are complex, competitive or changing rapidly.
Why choose Ruby Cha Cha as your market research partner?
At Ruby Cha Cha, everything we do is focused on helping your business thrive. We know that growth comes from more than data points — it comes from understanding people, anticipating change and making confident decisions.
Ruby Cha Cha partners with a wide range of industries — from FMCG and B2B to healthcare and financial services — helping businesses tackle modern challenges with evidence-based decisions. We blend human understanding with data-driven insight to guide you toward smarter, faster and more confident business strategies. Contact our team for tailored solutions.
Every project is designed and overseen by senior researchers, ensuring that your investment delivers actionable outcomes. We don’t rely on off-the-shelf templates. Instead, we tailor every approach to your market, your customers and your goals.
This is what makes us a trusted partner rather than just a supplier — here for the long haul, committed to sharing proven ideas for growth and delivering solutions that go straight to the heart of your customer base.
What industries does Ruby Cha Cha serve?
Our research covers a range of industries from FMCG to B2B, Healthcare, Financial Services and many more. Below, we’ll discuss what our market research industry methods entail and how they can help you thrive in your industry.
FMCG or B2C industries
FMCG or B2C companies sell products and services directly from a business to a customer or consumer who is the end user. Often associated with brands in manufacturing, apparel, automobile, entertainment, food, hospitality, retail and telco verticals.
Research offerings may include brand development research, market segmentation, brand health tracking, focus groups, ethnography, online communities and in-depth interviews.
Our FMCG work has helped brands respond quickly to shifts in shopper behaviour, adapt promotional strategies and create products with stronger appeal. By combining segmentation research with shopper journey mapping, we help clients understand which levers matter most in driving sales growth and loyalty.
How does market research help FMCG and B2C brands grow?
FMCG and B2C brands need to stay agile in fast-changing markets. We help identify consumer needs, segment audiences and track brand health so you can stay relevant and competitive.
Our research services include brand development, segmentation, brand tracking, online communities, ethnography and in-depth interviews tailored to sectors like retail, entertainment, food and telco.
B2B industries
B2B companies are supportive enterprises that offer the things other businesses need to operate and grow. We offer market research to B2B businesses that span a range of industries, from manufacturing to retail, product and manufacturing suppliers, construction, property services and advisory firms.
They can also include eCommerce, tech, website development and SaaS companies, digital companies such as EdTech, Legaltech and many more. Research offerings may include Cx (Customer Experience), Ux (user experience), segmentation, buyer profiles and validation, NPS and touchpoint tracking, qualitative research and stakeholder interviews, focus groups and concept testing.
Our B2B projects often focus on unlocking complex decision-making processes. From mapping procurement journeys to identifying the role of influencers within organisations, we uncover where and how your brand can make the strongest impact.
Why is B2B market research critical for business growth?
B2B decisions often involve complex buyer journeys. Ruby Cha Cha helps B2B businesses map customer experiences, develop buyer personas, test concepts and track satisfaction to drive acquisition and loyalty.
We serve industries from manufacturing and SaaS to property and EdTech with research offerings including customer experience, segmentation, NPS tracking and stakeholder interviews.
Healthcare
Healthcare businesses and entities we research include primary and secondary industries and professional bodies. We conduct research for pharmaceutical companies, hospitals and practices, medical research foundations, pharmacies and pharmacy chains, specialist healthcare manufacturers and services providers. Research offerings include qualitative, quantitative and desk research.
We bring sensitivity and rigour to healthcare projects. Our experience includes working with healthcare professionals, patients and carers to explore needs and barriers across treatment pathways.
What can market research do for healthcare organisations?
Healthcare businesses face unique regulatory and emotional complexities. Our tailored research for pharma, hospitals, pharmacies, medical manufacturers and healthcare foundations uncovers patient needs, professional insights and market trends.
We offer qualitative and quantitative studies, desk research and innovative methodologies suited for healthcare’s evolving landscape.
So how do we help you stay ahead of the pack in your industry? We have several methods:
- Ethnographic observations
Ethnographic observation is a qualitative research methodology that helps researchers understand the culture of the people they are studying. This can be helpful in market research, as it can help identify cultural norms and preferences that may impact purchasing decisions.
Additionally, ethnographic observation can help researchers understand how people interact with products and services, providing valuable insights for marketing strategies.
There are several ways to collect data during ethnographic observation. Researchers may take field notes, record conversations or take photographs or videos. Additionally, they may use participant observation to become involved in the activities of the people they are studying.
- In-depth interviews
In-depth interviews are a qualitative research method used to gain a deep understanding of people’s thoughts, feelings and experiences. This type of interview allows for an in-depth exploration of a topic and can help uncover nuances that quantitative methods might not be able to detect. In-depth interviews can help with market research by giving researchers a better understanding of what motivates people to buy certain products or services, how they feel about competing products and what needs or desires they might not have realised they had.
In-depth interviews can be time-consuming, but when used correctly, they can provide invaluable insights. When selecting interviewees, it is important to consider factors such as age, gender, ethnicity and socioeconomic status to ensure a diverse sample. Additionally, researchers should clearly understand what they hope to learn from the interviews before starting the process.
- Focus groups
Focus groups are essential for successful market research industry campaigns because they allow companies to gather feedback from many people relatively quickly. By asking participants specific questions about a product or service, companies can better understand what people like and don’t like about it. This information can then be used to make changes or improvements to the product or service.
- Micro surveys
Micro surveys are a valuable tool for market research industry campaigns, as they can provide feedback on specific topics or products quickly. They are also helpful in understanding what people think about a certain topic or how they feel about a new product. Additionally, micro surveys can help identify potential product issues before they launch.
Micro surveys can either be conducted online or in person. When conducting a micro survey online, it is important to select a reliable and reputable market research company that will analyse the data with professional scrutiny — like Ruby Cha Cha. Additionally, the questions should be clear and concise to get the most accurate results. In-person micro surveys can be conducted at events or in retail stores.
There are many benefits of conducting micro surveys, but ultimately they provide quick and actionable feedback that can improve products and marketing campaigns.
How does market research support financial services businesses?
Financial Services businesses include banking, insurance, fintech and superannuation industries and professional bodies. Investment banking, payment services, technologies that support financial services and many more. Research offerings include qualitative and quantitative and desk research and consulting to help emerging businesses with marketing and brand development.
We bring sensitivity and rigour to healthcare projects. Our experience includes working with healthcare professionals, patients and carers to explore needs and barriers across treatment pathways.
How does market research help financial services succeed?
We work with banks, fintechs, insurers, super funds and payment providers to identify customer needs, test new propositions and measure brand strength.
Our approach includes agile qual, co-creation, rapid-response quant and chatbots to quickly capture changing behaviours in a highly regulated market.
Though some tactics can be applied universally, some market research strategies work exceptionally well in the financial services sector, including:
- Co-creation Research
Consumer co-creation helps clients build and develop brands, products and service ideas to fit gaps that consumers experience, so that the outputs have meaning, relevance and a higher likelihood of success.
Co-creation is consumers and companies actively collaborating to build, renovate or grow brands, products and how they are positioned.
The idea is to seek the skills that consumers bring to the table from their everyday lives and experiences of brand and product usage, whilst bringing their consumer nous and checkpoints into the development cycle. We can run Co-creation sessions as in-person workshops for optimal creative development, but we also offer online options using Zoom and other platforms to allow for workshopping online.
- Agile qualitative research
Agile qualitative research is a research methodology that emphasises speed and flexibility. It is designed to help researchers respond quickly to market changes or new information. Agile qualitative research relies on short, flexible cycles of data collection and analysis. This allows researchers to test and revise their hypotheses rapidly.
Agile qualitative research is particularly well-suited for exploratory projects, where th
- Rapid response quantitative research
Rapid response quantitative research is a research methodology that allows researchers to collect and analyse data in real-time as it is happening. This type of research is used to capture the reactions and behaviour of people in real-world settings, such as in stores or online. Researchers can use this information to understand how people react to a product or service and quickly make changes.
- Chatbots
Chatbots help market research by providing a way for customers to ask questions and get feedback instantly. This allows businesses to get feedback from customers about their products and services and get an idea of what people are interested in.
e goal is to generate new insights or ideas. It can also be used in rapid-response situations, such as when a company needs to gather feedback on a new product quickly.
Case study: FMCG brand growth
An FMCG brand used Ruby Cha Cha’s segmentation research to tailor promotions, leading to a 15% increase in market share in 6 months.
This project demonstrated how targeted insights could transform promotional effectiveness, with tailored messaging resonating more strongly across priority consumer groups. The uplift highlighted the commercial value of strategic segmentation in driving measurable growth.
Case study: Fintech app redesign
A fintech client ran co-creation workshops with target customers, boosting app conversion rates by 18% within 3 months.
By involving end users directly in the design process, the client was able to refine key touchpoints and streamline the customer journey. The result showed the power of collaboration and consumer-driven innovation in delivering fast, tangible performance gains.
Are you ready to harness the power of market research with Ruby Cha Cha?
If you’re prepared to run your business operations on hard data, you’ve come to the right place. Get in touch with us today to take advantage of our professional resources and level up your business.
FAQs
What industries do you have experience conducting market research in?
We work across FMCG, B2C, B2B, healthcare and financial services industries, partnering with businesses in retail, tech, pharmaceuticals, fintech and more.
How can market research help my business grow?
Market research reveals gaps, validates ideas and uncovers audience needs — helping you innovate, reduce risk and grow confidently.
What data collection methods do you primarily employ?
We use a mix of qualitative and quantitative tools, including interviews, focus groups, ethnography, micro surveys and digital feedback tools like chatbots.
What market research methods do you use?
We combine qualitative and quantitative tools, such as interviews, focus groups, ethnography, micro surveys and chatbot feedback.
How do I know if I need market research?
If you’re making key decisions, launching something new or unsure about customer behaviour, market research gives you the clarity to move forward with confidence.
How can market research help my business grow?
It helps you understand your customers, fine-tune your offerings, reduce risks and make data-driven decisions that lead to long-term growth.
Do you work with emerging industries?
Yes, we help businesses across digital industries like SaaS, EdTech and LegalTech understand customers and build market share.