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Menu
  • Home
  • What we do
    • Qualitative Research
      • FOCUS GROUPS
      • DEPTH INTERVIEWS
      • Brand Development Qual
      • Online Communities
      • COCREATION QUAL
      • ETHNOGRAPHY
      • SHOPPER RESEARCH
      • USER EXPERIENCE (UX)
      • CUSTOMER JOURNEY MAPPING
    • Quantitative Research
      • Brand Health and Tracking
      • Usage and Attitude Studies
      • Segmentation
      • Concept Testing
      • Market Sizing
      • DATA ANALYTICS AND INSIGHTS
      • Crowdsourcing
      • Customer Experience
      • Conjoint Studies
    • Consultancy
      • BRAND DEVELOPMENT
      • BRAND WORKSHOPS
      • Concept Crafting and Writing
      • Buyer Persona Development
      • Workshop Facilitation
      • Scenario Planning
    • Innovation Services
      • Validating Innovation Workshops
      • Semiotics
    • Industry
      • Healthcare Market Research
      • B2B Market Research
        • B2B Market Research Agency
      • FMCG Market Research
        • FMCG Market Research Agency FAQ
      • Financial Services Market Research
  • Who we are
  • Our Projects
    • Case Studies
    • Testimonials
  • Resources
  • Blogs
  • Get in touch

Conjoint Studies

CONJOINT STUDIES

When do you choose a Choice Based format?

When you need to understand the value that a consumer places on the features of your product or service; the decision-based choices they need to make or perhaps to help create a range or pack hierarchy strategy.  

There are two types of conjoint analysis: choice-based conjoint and adaptive conjoint analysis. Choice based studies focus on questions such as “would you rather?” whereas studies such as Adaptive Conjoint Analysis, lean more towards a a Likert scale format (e.g., most likely to least likely) to measure the consumer attitudes. 

Conjoint studies can also be an important tool in evaluating brand equity and estimate how much of your market share is impacted by other brands tradeoffs like pricing or features. This tool can be great for any companies thinking of remodeling or revamping their product range.  

WANT TO KNOW MORE? 

If you have questions about using a conjoint or choice based studies for your company, or if you have general questions about how we can help your company deliver more value to your customers, drop us a line at info@rubychacha.com.au , visit our website at rubychacha.com.au or call us on 80946800.  

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Menu
  • Home
  • Who we are
  • What we do
  • Our Projects
  • Resources
  • Blogs
  • Get in touch

Contact

02 9739 9600

Address

The Commons 20-40 Meagher St,
Chippendale NSW 2008

Email

info@rubychacha.com.au

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