At Ruby Cha Cha, we are driven by a spirit of passion and creativity, which is crystallised in our name, our culture and our office. Creativity with purpose drives our working style, infecting our projects with creative thinking and exciting outcomes for consumers, customers and clients.

Our power is in how we understand both your customer and your business, and how to create a pathway for growth. We are more than a market research agency, we offer business solutions, trends for the future, opinions and insights to crack the most difficult consumer problems. The difference is in our practice. We don’t do fluffy; we don’t sit on the fence and we don’t do superficial.

People often ask us how we got our name. It’s very simple. Ruby is the colour of passion, enthusiasm and energy and Cha Cha is the dance – fun, spirited and memorable. We are fiercely independent, and innovative, harnessing the power of people, experience and context for better decision making.

We exist to help our clients achieve brand and customer potential. We do this by getting up close and personal with your customers and prospects using innovative and traditional research methods such as focus groups or ethnographic observations of customer experiences and moments of truth. We provide decision making confidence by helping you choose the right products, features and benefits to target the right audiences with the most compelling messages. We use our knowledge and skills to provide you with fresh and actionable insight that helps you crack business problems and unearth new opportunities for growth.

While we are based in Australia, we have the scope and expertise to deliver brand market research solutions locally and internationally. To see a range of our local and global work, please review our Case Studies page.