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  • Home
  • What we do
    • Qualitative Research
      • FOCUS GROUPS
      • DEPTH INTERVIEWS
      • Brand Development Qual
      • Online Communities
      • COCREATION QUAL
      • ETHNOGRAPHY
      • SHOPPER RESEARCH
      • USER EXPERIENCE (UX)
      • CUSTOMER JOURNEY MAPPING
    • Quantitative Research
      • Brand Health and Tracking
      • Usage and Attitude Studies
      • Segmentation
      • Concept Testing
      • Market Sizing
      • DATA ANALYTICS AND INSIGHTS
      • Crowdsourcing
      • Customer Experience
      • Conjoint Studies
    • Consultancy
      • BRAND DEVELOPMENT
      • BRAND WORKSHOPS
      • Concept Crafting and Writing
      • Buyer Persona Development
      • Workshop Facilitation
      • Scenario Planning
    • Innovation Services
      • Validating Innovation Workshops
      • Semiotics
  • Industries
    • Healthcare Market Research
    • B2B Market Research Agency
    • FMCG Market Research Agency
    • Financial Services Market Research
  • Case Studies
  • Who we are
    • Testimonials
    • FAQs
  • Resources
    • Blogs
    • Qualitative Research Guide
    • Quantitative Research Guide
  • CALL (02) 8358 5537
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A Case Study with Campbell Arnott’s
The Context icon

The Context

Social snacking includes occasions that are both planned and impromptu, but always include some type of event
Shared snacking is not focused on events and is informal in nature (e.g. sharing chips or biscuits with your partner while watching TV)

The Challenge icon

The Challenge

Arnott’s has extensive information on individual snacking behaviour as well as shared snacking but lacks a detailed assessment of the size of social snacking behaviour

The Journey icon

The Journey

15 minutes survey, focusing on recent social snacking occasions

The Results icon

The Results

At home snacking occasions are most frequent, with this knowledge Arnott’s is able to drive tactics to ensure that they are always in the pantry

How can you get these results?

We’d would love to discuss how. Enter your details and one of our friendly team members will get back to you.

RCC Quote Left

Ruby Cha Cha love a challenge! We have had some tricky business issues and Ruby Cha Cha stepped up to the plate to partner us with innovative solutions. They have a unique blend of curiosity, courage, creative and critical thinking together with being great communicators. They applied these skills and their experience to our business problem to generate a creative research solution which delivered actionable business outcomes.

Barbara Edwards
– Campbell Arnott’s
RCC Quote Right

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