How to Launch a Brand Ambassador Program
What are Brand Ambassadors? Businesses often choose a person or celebrity to become the “face” of the brand. This is known as a brand ambassador. It is important for the talent to be well known to the target audience and to bring positive credentials to the brand. Ideally they have established networks and relationships to […]
Influencer Marketing: How to Get it Right
Influencer marketing as a channel has come of growth. McKinsey estimates around 35% of all ad spend by 2019 will be in influencer marketing and brands like Qantas is redirecting half of their advertising spend to new mediums such as social influencers. This is terrific news for small businesses who are often locked out of […]