A Marketer’s Guide to Research for Innovation
In today’s fast-moving markets, there are very few that survive and flourish without continuous investment in product or service innovation. Innovation done well is every marketer’s dream. Achieving innovative disruption with first mover advantage and fantastic profits could well be a pipe dream. The big deal is that whatever innovation pathway you choose, it involves […]
How Shopper Biases and Technology are Influencing Shopper Research
There are many elements which are continuously influencing shopper research. The challenge is that there is no neutral way to present choice. Shoppers are influenced by the way in which choices are presented to them. Shoppers are influenced heavily in store and out of store but can’t always articulate this in a focus group. We […]
Consumer Trends – The Golden Age of Audio
AOD – Audio on Demand is skyrocketing – music streaming, audio books, and podcasts are going into overdrive. Storytelling is key and content is king. HOW? Australians are listening to 5.5 hrs pw through better platforms, new technology and wanting better search and recommendations. ALSO… Podcasts typically domain of iTunes (80% of listeners), but Google, […]
Consumer Trends – Lots Of Bots
The Internet of Things is about to explode, driven by friendly bots and personal assistants like Samsung’s Bixby and Amazon’s Alexa. Many households already have smart speakers, and voice assistant sales like Google Home are in growth. WHAT DOES THIS MEAN FOR BRANDS? The strength of bots is in tailored conversations, personalised offers, and offering […]
Consumer Trends – Everyday Augmented Reality
Augmented reality (AR) is MAINSTREAMING – phones can now translate menus or measure sofas. WHY? People love to be engaged in meaning, stories and a higher sense of belonging or power. AR allows consumers to invent their own reality and get immediate payoffs. WHO IS DOING THIS WELL? Estee Lauder invites users to try out different […]