Measuring and Improving Client Relationships Through B2B Satisfaction Surveys
While many businesses often associate B2B market research in Sydney with increasing profits, it can also be used to measure how your clients perceive them. One of the most effective tools for understanding and enhancing these relationships is the customer satisfaction survey. If you’re considering undertaking this line of research, you might be wondering where […]
McSurvey Hell: What Makes a House Bad also Makes a Survey Bad
By Garrett Kelly McMansion Hell is a blog dedicated to ugliness. Kate Wagner roasts the worlds ugliest houses from top to bottom, all while teaching about architecture and design. She does this in the hope of opening readers’ eyes to the suburban, everyday world around them. The McMansion Hell appraisal has turned our attention to […]
A Marketer’s Guide to Qualitative Research
Whether it be focus groups, depth interviews or online qualitative communities or groups, qualitative research aims to get to the heart of why consumers think, feel and act the way they do, and provides invaluable insight to define brands and guide the development of marketing communication strategy. Focus Groups Focus groups provide a simple and […]