4 Tips for Storytelling as a Business Case
It’s noisy out there! How do you cut through the clutter? Good and engaging storytelling techniques rely on the knowledge of your insights, but more importantly, you need to understand your audience and their needs. Good stories land because the audience WANTS or NEEDs to hear what you have to say. 4 ways to create […]
The Art of Consumer Storytelling and Market Research
By Ellen Baron When was the last time you listened to a good story? One that made you want to do something, complled you to act right away? Consumer storytelling can help us understand how to leverage a great story for better insight. Consumer Storytelling and Emotional Imprinting Well told stories are convincing because […]
A Marketer’s Guide to Advertising Research
Life happens in the narratives we tell one another, and that is a critical component of advertising research. Great advertising can persuade people, but it might not inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul. Storytelling is at the […]
Consumer Trends – The Golden Age of Audio
AOD – Audio on Demand is skyrocketing – music streaming, audio books, and podcasts are going into overdrive. Storytelling is key and content is king. HOW? Australians are listening to 5.5 hrs pw through better platforms, new technology and wanting better search and recommendations. ALSO… Podcasts typically domain of iTunes (80% of listeners), but Google, […]