How to Build A Successful Long-Term Brand Strategy with Market Research
Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down. Why? Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience. That meaning creates loyal customers which […]
Your Guide to Successful Market Segmentation Research
Successful segmentation should be meaningful, actionable, targetable and all the other ‘-ables’ we can think of to evaluate the solution. In most cases, there are objective or subjective ways to measure each of these criteria, so logically, we can prove which of many solutions are the ‘best’. But this approach rarely satisfies what is a […]
A Marketer’s Guide to Audience Profiling: Segmentation & Personas
We can’t be all things to all people. Segmenting our market and understanding our buyer personas are critically important to driving measurable marketing. In this blog, we look at segmentation and personas, and understand how they create a strong foundation to support the implementation of marketing activity. Segmentation A one-size-fits-all approach to market segmentation does […]