Why Concept Testing Research is Important
By Ellen Baron What is Concept Testing? Concept testing is a research tool used to help optimise and assess the viability of a new product idea. It is critical to ensuring any new idea meets the needs of a given audience. Concept testing can ensure new product launch success. It is a simple process. […]
The Art of Consumer Storytelling and Market Research
By Ellen Baron When was the last time you listened to a good story? One that made you want to do something, complled you to act right away? Consumer storytelling can help us understand how to leverage a great story for better insight. Consumer Storytelling and Emotional Imprinting Well told stories are convincing because […]
McSurvey Hell: What Makes a House Bad also Makes a Survey Bad
By Garrett Kelly McMansion Hell is a blog dedicated to ugliness. Kate Wagner roasts the worlds ugliest houses from top to bottom, all while teaching about architecture and design. She does this in the hope of opening readers’ eyes to the suburban, everyday world around them. The McMansion Hell appraisal has turned our attention to […]
Four Things You Should Know About Agile Research
We have already run you through the need for agile research in a previous blog, but here a few more nuggets of knowledge that can help you understand the much touted trend in market research. 1: It was birthed from the software boom in Silicon Valley It was during the 1990s that several agile software […]