AI in Market Research Australia | What It Can and Can’t Do
Can AI Replace Qualitative Research? What Insight Leaders Should Actually Do With It No, AI can’t replace qualitative research, but it is changing where the effort goes. AI is very good at the mechanical parts of a project: transcribing interviews, sorting large piles of open-ended comments, and drafting a first pass at themes. It is […]
Why Market Research is an Investment
Market Research is an investment, not a Cost We talk to a lot of companies who rely on internal knowledge, gut feel and anecdotal stories from their sales reps rather than investing market research. This might be ok for tactical changes, but it is short term led. To be strategic you need to be in […]
Benefits of Market Research Consulting for Business Growth
What is a Market Research Consulting? Consulting for market research means more than just conducting a survey or running a focus group. It is important to realise that market research consultants and market research agencies can advise on an array of options to solve your consumer needs, but also help you manage your research budgets, […]
Market Research in the New Normal
Market Research and the New Normal Living life in the Pandemic As the world changes due to the Coronavirus pandemic, one of the key issues we see being reported in market research is one of ‘stress’ and concerns about mental health. We are hearing in the media but we are also hearing it from consumers […]
Why Track and Measure Brand Health?
Why Measure and Track Brand Health? You can only improve what you measure – Tom Peters Brand health measurement and tracking gives you the ability to manage your brands and identify the levers to improve market performance. Without a quantitative measurement, marketers have a limited understanding of how external market forces impact the brand. You […]
Consumer Research and Jobs to be Done for New Product Development
How to Leverage Jobs to be Done for Product Development Despite businesses having more data than ever on their customers, innovation still feels like rocket science and companies continue to fail. Jobs to be Done is a great way for businesses to win at product development by focussing on the real needs of the consumer […]
How to Build A Successful Long-Term Brand Strategy with Market Research
Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down. Why? Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience. That meaning creates loyal customers which […]
How is Quantitative Research Changing?
What is Quantitative Market Research? Many people have some idea of what quantitative research is already – its something to do with numbers, surveys and statistics. How boring! At Ruby Cha Cha we believe quantitative research isn’t quite as cut and dry that. These days it is much more than surveys, analytics and endless […]
A Marketer’s Guide to Researching Customer Experience
There has been significant change in our approach to researching customer experience. Due to technology and the internet, goods and services can be bought at the click of a button. From any location at any time, companies find it much tougher to have personal relationships with their customers or simple face-to-face interaction and conversations. Developments […]
A Marketer’s Guide to Research for Innovation
In today’s fast-moving markets, there are very few that survive and flourish without continuous investment in product or service innovation. Innovation done well is every marketer’s dream. Achieving innovative disruption with first mover advantage and fantastic profits could well be a pipe dream. The big deal is that whatever innovation pathway you choose, it involves […]
A Marketer’s Guide to Uses for Quantitative Research
Three of the most common uses for quantitative research are market sizing, concept testing, and measuring customer loyalty through Net Promoter Score. In this post, we unpack how marketers can leverage quantitative studies for marketing growth. Market sizing “Build it and they will come!”Once a business has a concept they think they can make profitably, […]
A Marketer’s Guide to Quantitative Research
What is quantitative research? Most clients have some idea already, but to clarify, here is a classic dictionary definition: “The use of numerical analysis techniques to provide information useful to those involved in promoting products or services. Many business applications of quantitative marketing research involve surveying customers. The information thus obtained can be used by […]