AI in Market Research Australia | What It Can and Can’t Do
Can AI Replace Qualitative Research? What Insight Leaders Should Actually Do With It No, AI can’t replace qualitative research, but it is changing where the effort goes. AI is very good at the mechanical parts of a project: transcribing interviews, sorting large piles of open-ended comments, and drafting a first pass at themes. It is […]
Why Market Research is an Investment
Market Research is an investment, not a Cost We talk to a lot of companies who rely on internal knowledge, gut feel and anecdotal stories from their sales reps rather than investing market research. This might be ok for tactical changes, but it is short term led. To be strategic you need to be in […]
Facilitation tips for User Experience (Ux) Research
User Experience Research Facilitation User experience research requires special facilitation skills. It is grounded in observational research and qualitative research. User experience facilitation is designed to get insights from users in a typical user interaction and it can be gained in many ways. However, there is a lot of design research that is not good […]
Market Research in the New Normal
Market Research and the New Normal Living life in the Pandemic As the world changes due to the Coronavirus pandemic, one of the key issues we see being reported in market research is one of ‘stress’ and concerns about mental health. We are hearing in the media but we are also hearing it from consumers […]
How to do Agile Qualitative Research
What is Agile Qualitative Research? The demand for faster, deeper market research is growing. Agile processes combined with qualitative research allows a marketers a faster response to traditional research methods which typically take weeks to deliver. Agile methods can include short 30 min online interviews, mobile qualitative research and small panel sessions amongst others. What […]
Consumer Research and Jobs to be Done for New Product Development
How to Leverage Jobs to be Done for Product Development Despite businesses having more data than ever on their customers, innovation still feels like rocket science and companies continue to fail. Jobs to be Done is a great way for businesses to win at product development by focussing on the real needs of the consumer […]
How to Build A Successful Long-Term Brand Strategy with Market Research
Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down. Why? Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience. That meaning creates loyal customers which […]
Focus Groups, Insights, and the Truth: Piecing It All Together.
This month, Ruby Cha Cha is taking over Marketing Magazine for ‘The Truth Issue’. Our CEO and fearless leader Ellen Baron has contributed a piece speaking to truth and focus groups. Ellen has seen it all when it comes to focus groups and knows just how easy it is for someone to unconsciously lie to […]
A Marketer’s Guide to Researching Customer Experience
There has been significant change in our approach to researching customer experience. Due to technology and the internet, goods and services can be bought at the click of a button. From any location at any time, companies find it much tougher to have personal relationships with their customers or simple face-to-face interaction and conversations. Developments […]
A Marketer’s Guide to Qualitative Research
Whether it be focus groups, depth interviews or online qualitative communities or groups, qualitative research aims to get to the heart of why consumers think, feel and act the way they do, and provides invaluable insight to define brands and guide the development of marketing communication strategy. Focus Groups Focus groups provide a simple and […]