A Marketer’s Guide to Research for Brand Development
The overall idea of brand development is to ‘own’ a market position and a source of competitive advantage and articulate your point of difference to your competitive set through a viable brand positioning. The goal is to ensure you are creating a unique fingerprint that drives association for your customer that is desirable and compelling, […]
A Marketer’s Guide to Research for Innovation
In today’s fast-moving markets, there are very few that survive and flourish without continuous investment in product or service innovation. Innovation done well is every marketer’s dream. Achieving innovative disruption with first mover advantage and fantastic profits could well be a pipe dream. The big deal is that whatever innovation pathway you choose, it involves […]
Consumer Trends – Waste Not Want Not
Consumers are demanding waste free products and packaging that can be easily recyclable or repurposed. The growth in this trend is being driven by Millennials & Boomers who are willing to pay more for sustainable options. WHY? Awareness campaigns such as ABC’s War on Waste is taking the story of everyday consumer waste behaviour and […]
A Marketer’s Guide to Uses for Quantitative Research
Three of the most common uses for quantitative research are market sizing, concept testing, and measuring customer loyalty through Net Promoter Score. In this post, we unpack how marketers can leverage quantitative studies for marketing growth. Market sizing “Build it and they will come!”Once a business has a concept they think they can make profitably, […]