How to Analyse Data to get to More Inspiring Insights
To gain insight into a something or someone, or to solve a complex problem, you need to gather data. This will provide a more accurate or deeper understanding of the problem or person. Insight is understanding, discerned through data that has collected and analysed. Data is a collection of facts which form the building blocks […]
The Art of Consumer Storytelling and Market Research
By Ellen Baron When was the last time you listened to a good story? One that made you want to do something, complled you to act right away? Consumer storytelling can help us understand how to leverage a great story for better insight. Consumer Storytelling and Emotional Imprinting Well told stories are convincing because […]
The True Value Of Strategic Competitor Analysis
Competitor analysis is an essential component of any corporate strategy and there’s a strong need to know what your rivals are doing. Researching your rivals and having superior knowledge of them gives you a legitimate competitive advantage. “Know your enemy,” said Sun Tzu in The Art of War. Perhaps this is a stark way of […]
A Marketer’s Guide to Research for Brand Development
The overall idea of brand development is to ‘own’ a market position and a source of competitive advantage and articulate your point of difference to your competitive set through a viable brand positioning. The goal is to ensure you are creating a unique fingerprint that drives association for your customer that is desirable and compelling, […]