How to use Consumer Co Creation in Online Focus Groups
Why Online Consumer Co Creation? Covid Normal has impacted the consumer led idea generation and Co Creation space. Tangibility is the life force of Co Creation – which always seems to be better in a group dynamic, with lots of stimulus to play with and a client fully engaged either within the session or watching […]
How to do Agile Qualitative Research
What is Agile Qualitative Research? The demand for faster, deeper market research is growing. Agile processes combined with qualitative research allows a marketers a faster response to traditional research methods which typically take weeks to deliver. Agile methods can include short 30 min online interviews, mobile qualitative research and small panel sessions amongst others. What […]