How to do Medical Device Market Research in Australia
How Do Medical Device Companies Research Clinician and Buyer Decisions? Medical device market research works out who really influences a device purchase and what each of them needs to see before saying yes. Unlike most consumer products, the person who uses a device is rarely the person who buys it: a clinician may use it, […]
How Market Research Can Help a New Product Launch
Stop Taking Chances! You only get one shot at launching a new product and yet nothing is more critical to determining its success or failure. Why take chances? Remember, it’s not ‘One Day’, its ‘Day One’. The most important question in the world of business is this: Why do some products succeed where […]
How to Test New Product Ideas, Concepts and Prototypes
Once you have your product roadmap planned with new product concepts ready for launch you will want to test the prototypes. Any new product has a chance of success and a chance of failure. New product failure rates are estimated to range from 35% to 95%. However, the failure rate statistic does not matter. You […]
Why Concept Testing Research is Important
By Ellen Baron What is Concept Testing? Concept testing is a research tool used to help optimise and assess the viability of a new product idea. It is critical to ensuring any new idea meets the needs of a given audience. Concept testing can ensure new product launch success. It is a simple process. […]