How Market Research Can Help a New Product Launch
Stop Taking Chances! You only get one shot at launching a new product and yet nothing is more critical to determining its success or failure. Why take chances? Remember, it’s not ‘One Day’, its ‘Day One’. The most important question in the world of business is this: Why do some products succeed where […]
Facilitation tips for User Experience (Ux) Research
User Experience Research Facilitation User experience research requires special facilitation skills. It is grounded in observational research and qualitative research. User experience facilitation is designed to get insights from users in a typical user interaction and it can be gained in many ways. However, there is a lot of design research that is not good […]
How to Test New Product Ideas, Concepts and Prototypes
Once you have your product roadmap planned with new product concepts ready for launch you will want to test the prototypes. Any new product has a chance of success and a chance of failure. New product failure rates are estimated to range from 35% to 95%. However, the failure rate statistic does not matter. You […]
Why Concept Testing Research is Important
By Ellen Baron What is Concept Testing? Concept testing is a research tool used to help optimise and assess the viability of a new product idea. It is critical to ensuring any new idea meets the needs of a given audience. Concept testing can ensure new product launch success. It is a simple process. […]