Market Research in the New Normal
Market Research and the New Normal Living life in the Pandemic As the world changes due to the Coronavirus pandemic, one of the key issues we see being reported in market research is one of ‘stress’ and concerns about mental health. We are hearing in the media but we are also hearing it from consumers […]
A Marketer’s Guide to Research for Innovation
In today’s fast-moving markets, there are very few that survive and flourish without continuous investment in product or service innovation. Innovation done well is every marketer’s dream. Achieving innovative disruption with first mover advantage and fantastic profits could well be a pipe dream. The big deal is that whatever innovation pathway you choose, it involves […]
A Marketer’s Guide to Semiotics and Cultural Insight
What is semiotics and why should you be interested? We believe that it takes category research to a new level, which can often be generalist and lacks shape and clear frameworks for growth. It mostly lacks the cultural perspective and focuses only on the narrow market at hand. Category research done well, needs to consider […]
Consumer Trends – Board Game Revival
One of the latest Millennial driven trends is the revival of board games in their quest for screen free time. WHY IS THIS HAPPENING? Table games are a break away from the stressfulness of constantly ‘on’ media lives, allowing consumers to chill out, connect and be real – role play is part of this. WHAT […]
10 Consumer Trends to Watch
We live in a multi-platform, multimedia world, and digital is becoming more and more pervasive, resulting in a range of impacts from social to psychological, political, legal but also value and convenience. As a research business, we will need to pivot and embrace technological change to understand how consumers are adopting change faster than brands […]