How Market Research Can Help a New Product Launch
Stop Taking Chances! You only get one shot at launching a new product and yet nothing is more critical to determining its success or failure. Why take chances? Remember, it’s not ‘One Day’, its ‘Day One’. The most important question in the world of business is this: Why do some products succeed where […]
How to Build A Successful Long-Term Brand Strategy with Market Research
Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down. Why? Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience. That meaning creates loyal customers which […]
How is Quantitative Research Changing?
What is Quantitative Market Research? Many people have some idea of what quantitative research is already – its something to do with numbers, surveys and statistics. How boring! At Ruby Cha Cha we believe quantitative research isn’t quite as cut and dry that. These days it is much more than surveys, analytics and endless […]
Your Guide to Successful Market Segmentation Research
Successful segmentation should be meaningful, actionable, targetable and all the other ‘-ables’ we can think of to evaluate the solution. In most cases, there are objective or subjective ways to measure each of these criteria, so logically, we can prove which of many solutions are the ‘best’. But this approach rarely satisfies what is a […]