AI in Market Research Australia | What It Can and Can’t Do
Can AI Replace Qualitative Research? What Insight Leaders Should Actually Do With It No, AI can’t replace qualitative research, but it is changing where the effort goes. AI is very good at the mechanical parts of a project: transcribing interviews, sorting large piles of open-ended comments, and drafting a first pass at themes. It is […]
How Market Research Can Help a New Product Launch
Stop Taking Chances! You only get one shot at launching a new product and yet nothing is more critical to determining its success or failure. Why take chances? Remember, it’s not ‘One Day’, its ‘Day One’. The most important question in the world of business is this: Why do some products succeed where […]
Why Market Research is an Investment
Market Research is an investment, not a Cost We talk to a lot of companies who rely on internal knowledge, gut feel and anecdotal stories from their sales reps rather than investing market research. This might be ok for tactical changes, but it is short term led. To be strategic you need to be in […]
Innovation Design and Stakeholder Engagement – Customer Co Creation
Innovation Design and Stakeholder Engagement What is Co Creation? Co Creation is a collaborative qualitative research methodology that market research agencies use to help clients with innovation design and stakeholder management to develop new products, concepts, ideas or solutions. It involves working together with key stakeholders – clients, experts, suppliers or customers and consumers as naïve or passionately involved experts. Customer co-creation is […]
How to Analyse Data to get to More Inspiring Insights
To gain insight into a something or someone, or to solve a complex problem, you need to gather data. This will provide a more accurate or deeper understanding of the problem or person. Insight is understanding, discerned through data that has collected and analysed. Data is a collection of facts which form the building blocks […]
Benefits of Market Research Consulting for Business Growth
What is a Market Research Consulting? Consulting for market research means more than just conducting a survey or running a focus group. It is important to realise that market research consultants and market research agencies can advise on an array of options to solve your consumer needs, but also help you manage your research budgets, […]
Market Research in the New Normal
Market Research and the New Normal Living life in the Pandemic As the world changes due to the Coronavirus pandemic, one of the key issues we see being reported in market research is one of ‘stress’ and concerns about mental health. We are hearing in the media but we are also hearing it from consumers […]
Why Track and Measure Brand Health?
Why Measure and Track Brand Health? You can only improve what you measure – Tom Peters Brand health measurement and tracking gives you the ability to manage your brands and identify the levers to improve market performance. Without a quantitative measurement, marketers have a limited understanding of how external market forces impact the brand. You […]
Consumer Research and Jobs to be Done for New Product Development
How to Leverage Jobs to be Done for Product Development Despite businesses having more data than ever on their customers, innovation still feels like rocket science and companies continue to fail. Jobs to be Done is a great way for businesses to win at product development by focussing on the real needs of the consumer […]
How to Build A Successful Long-Term Brand Strategy with Market Research
Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down. Why? Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience. That meaning creates loyal customers which […]
How to Conduct Market Research in the Financial Services Industry
By Troy Kohut Consumer attitudes to financial service products are changing, driven by the emergence of new competitors in the market and the significant impact changes in technology are having on how we engage with money more broadly. This disruption to the traditional landscape has given consumers more choice than they have ever had and […]
Why Concept Testing Research is Important
By Ellen Baron What is Concept Testing? Concept testing is a research tool used to help optimise and assess the viability of a new product idea. It is critical to ensuring any new idea meets the needs of a given audience. Concept testing can ensure new product launch success. It is a simple process. […]