Facilitation tips for User Experience (Ux) Research
User Experience Research Facilitation User experience research requires special facilitation skills. It is grounded in observational research and qualitative research. User experience facilitation is designed to get insights from users in a typical user interaction and it can be gained in many ways. However, there is a lot of design research that is not good […]
How to Analyse Data to get to More Inspiring Insights
To gain insight into a something or someone, or to solve a complex problem, you need to gather data. This will provide a more accurate or deeper understanding of the problem or person. Insight is understanding, discerned through data that has collected and analysed. Data is a collection of facts which form the building blocks […]
Innovation Design and Stakeholder Engagement – Consumer Co Creation
What is Consumer Co Creation? Co Creation is a collaborative development methodology that market research agencies use to help clients with innovation: developing new products, concepts, ideas or solutions. It involves working together with key stakeholders – clients, experts, suppliers or customers and consumers as naïve or passionately involved experts. Consumer co-creation is about bringing […]