Facilitation tips for User Experience (Ux) Research
User Experience Research Facilitation User experience research requires special facilitation skills. It is grounded in observational research and qualitative research. User experience facilitation is designed to get insights from users in a typical user interaction and it can be gained in many ways. However, there is a lot of design research that is not good […]
Innovation Design and Stakeholder Engagement – Customer Co Creation
Innovation Design and Stakeholder Engagement What is Co Creation? Co Creation is a collaborative qualitative research methodology that market research agencies use to help clients with innovation design and stakeholder management to develop new products, concepts, ideas or solutions. It involves working together with key stakeholders – clients, experts, suppliers or customers and consumers as naïve or passionately involved experts. Customer co-creation is […]
Market Research Sprints – How to create a successful new product or service fast
Market Research Sprints The efficacy of market research in innovation is hotly debated. Many of the questions that are raised tend to focus on: How is market research better than gut instinct? What sort of time is needed for the research component – recruitment, fieldwork, analysis? How much time will it take to create prototypes […]
How to do Agile Qualitative Research
What is Agile Qualitative Research? The demand for faster, deeper market research is growing. Agile processes combined with qualitative research allows a marketers a faster response to traditional research methods which typically take weeks to deliver. Agile methods can include short 30 min online interviews, mobile qualitative research and small panel sessions amongst others. What […]
A Marketer’s Guide to Research for Innovation
In today’s fast-moving markets, there are very few that survive and flourish without continuous investment in product or service innovation. Innovation done well is every marketer’s dream. Achieving innovative disruption with first mover advantage and fantastic profits could well be a pipe dream. The big deal is that whatever innovation pathway you choose, it involves […]
Consumer Trends – Waste Not Want Not
Consumers are demanding waste free products and packaging that can be easily recyclable or repurposed. The growth in this trend is being driven by Millennials & Boomers who are willing to pay more for sustainable options. WHY? Awareness campaigns such as ABC’s War on Waste is taking the story of everyday consumer waste behaviour and […]
Consumer Trends – Experience Economy
Within the experience economy, consumers see services and products as increasingly commoditised and they want more value. They crave experiences that say something unique about them, that they can share with their friends and followers to create stronger and even more intense experiences. WHAT’S HAPPENING? Antiquated rules of engagement no longer apply. Brands need to […]
Consumer Trends – The Golden Age of Audio
AOD – Audio on Demand is skyrocketing – music streaming, audio books, and podcasts are going into overdrive. Storytelling is key and content is king. HOW? Australians are listening to 5.5 hrs pw through better platforms, new technology and wanting better search and recommendations. ALSO… Podcasts typically domain of iTunes (80% of listeners), but Google, […]
Consumer Trends – Lots Of Bots
The Internet of Things is about to explode, driven by friendly bots and personal assistants like Samsung’s Bixby and Amazon’s Alexa. Many households already have smart speakers, and voice assistant sales like Google Home are in growth. WHAT DOES THIS MEAN FOR BRANDS? The strength of bots is in tailored conversations, personalised offers, and offering […]
Consumer Trends – Everyday Augmented Reality
Augmented reality (AR) is MAINSTREAMING – phones can now translate menus or measure sofas. WHY? People love to be engaged in meaning, stories and a higher sense of belonging or power. AR allows consumers to invent their own reality and get immediate payoffs. WHO IS DOING THIS WELL? Estee Lauder invites users to try out different […]