Innovation Design and Stakeholder Engagement – Customer Co Creation
Innovation Design and Stakeholder Engagement What is Co Creation? Co Creation is a collaborative qualitative research methodology that market research agencies use to help clients with innovation design and stakeholder management to develop new products, concepts, ideas or solutions. It involves working together with key stakeholders – clients, experts, suppliers or customers and consumers as naïve or passionately involved experts. Customer co-creation is […]
Consumer Research and Jobs to be Done for New Product Development
How to Leverage Jobs to be Done for Product Development Despite businesses having more data than ever on their customers, innovation still feels like rocket science and companies continue to fail. Jobs to be Done is a great way for businesses to win at product development by focussing on the real needs of the consumer […]
Focus Groups, Insights, and the Truth: Piecing It All Together.
This month, Ruby Cha Cha is taking over Marketing Magazine for ‘The Truth Issue’. Our CEO and fearless leader Ellen Baron has contributed a piece speaking to truth and focus groups. Ellen has seen it all when it comes to focus groups and knows just how easy it is for someone to unconsciously lie to […]
Understanding Emotion in Advertising
Don’t underestimate the significant role of emotion in advertising. Behavioural Economics (BE) and Biometrics in advertising research has rekindled debate about the role of emotional engagement in effective communication. It’s good that this discourse is alive and well as we have always known that feelings or System One thinking are inherently important to engagement and involvement. […]
A Marketer’s Guide to Qualitative Research
Whether it be focus groups, depth interviews or online qualitative communities or groups, qualitative research aims to get to the heart of why consumers think, feel and act the way they do, and provides invaluable insight to define brands and guide the development of marketing communication strategy. Focus Groups Focus groups provide a simple and […]
10 Consumer Trends to Watch
We live in a multi-platform, multimedia world, and digital is becoming more and more pervasive, resulting in a range of impacts from social to psychological, political, legal but also value and convenience. As a research business, we will need to pivot and embrace technological change to understand how consumers are adopting change faster than brands […]