Your Guide to Successful Market Segmentation Research
Successful segmentation should be meaningful, actionable, targetable and all the other ‘-ables’ we can think of to evaluate the solution. In most cases, there are objective or subjective ways to measure each of these criteria, so logically, we can prove which of many solutions are the ‘best’. But this approach rarely satisfies what is a […]
Australian Market Trends: Getting to Know The 65+
The elderly population makes up a growing proportion of the population as has been shown by Australian market trends. And this is projected to increase even more rapidly over next decade as further cohorts of baby boomers (born 1946-64) turn 65. In the infographic below you will discover how this section of the population interacts […]