Measuring and Improving Client Relationships Through B2B Satisfaction Surveys
While many businesses often associate B2B market research in Sydney with increasing profits, it can also be used to measure how your clients perceive them. One of the most effective tools for understanding and enhancing these relationships is the customer satisfaction survey. If you’re considering undertaking this line of research, you might be wondering where […]
Why Customer-Centric Research is Vital for Business Success
Customer Centricity is… Putting the customer at the centre of your long-term company vision in order to strengthen the customer relationship and drive loyalty, value and better brand experiences. For this you need vision and a clear understanding of your customer. 1. Customer Research will provide you with… Great consumer insight can drive sustainable […]
Why Track and Measure Brand Health?
Why Measure and Track Brand Health? You can only improve what you measure – Tom Peters Brand health measurement and tracking gives you the ability to manage your brands and identify the levers to improve market performance. Without a quantitative measurement, marketers have a limited understanding of how external market forces impact the brand. You […]
Customer Advocacy: How to Leverage it as a Marketer
In order to understand customer advocacy, it’s incredibly important to first recognise the following distinction: Customer loyalty is a purchasing behaviour Customer advocacy is an emotional connection Customer advocates are therefore characterised by their emotional connection to your brand. Advocates share their experiences with both personal and social networks. They are defined by their passion […]
An Introduction to Behavioural Economics
Behavioural Economics is psychology… experimental science in action and it focuses on choice architecture and how consumers are subject to predictable biases that may lead to decision errors. It has been proven from in-aisle observation and eye tracking that shoppers consider only a small percent of the products available for sale in a category. Ruby […]
A Marketer’s Guide to Researching Customer Experience
There has been significant change in our approach to researching customer experience. Due to technology and the internet, goods and services can be bought at the click of a button. From any location at any time, companies find it much tougher to have personal relationships with their customers or simple face-to-face interaction and conversations. Developments […]
5 Tips for Marketing to the 50+ Crowd
The older demographic is a very lucrative market in terms of pure spending power, but also the least understood. Age discrimination plays a part, but a lack of understanding on the best ways to target the 50+ hinders marketing growth. The ABS figures suggest this is a huge missed opportunity in Australia. Ruby Cha Cha […]
Marketer’s Guide to Customer Centric Research Methods
Customer-centric cultures understand that the customer is your competitive advantage, the way to win, differentiate and grow your business. A customer centric business understands the power of the consumer in the relationship. What does a customer-centric organisation do differently? Customer centric organisations have closer, more meaningful relationships and deliver to the needs of the customer […]
How Shopper Biases and Technology are Influencing Shopper Research
There are many elements which are continuously influencing shopper research. The challenge is that there is no neutral way to present choice. Shoppers are influenced by the way in which choices are presented to them. Shoppers are influenced heavily in store and out of store but can’t always articulate this in a focus group. We […]
Why Employee & Stakeholder Engagement is Linked to Achieving Business Results
Employees and stakeholders are the most important and influential groups in any company. Maximising customer and employee satisfaction, partnering with suppliers for mutual gain, and being accountable for actions to society, in general, are as important as making a profit By addressing stakeholder expectations, any business can create shareholder value and link employee satisfaction to […]
Consumer Trends – Everyday Augmented Reality
Augmented reality (AR) is MAINSTREAMING – phones can now translate menus or measure sofas. WHY? People love to be engaged in meaning, stories and a higher sense of belonging or power. AR allows consumers to invent their own reality and get immediate payoffs. WHO IS DOING THIS WELL? Estee Lauder invites users to try out different […]
10 Consumer Trends to Watch
We live in a multi-platform, multimedia world, and digital is becoming more and more pervasive, resulting in a range of impacts from social to psychological, political, legal but also value and convenience. As a research business, we will need to pivot and embrace technological change to understand how consumers are adopting change faster than brands […]