Measuring and Improving Client Relationships Through B2B Satisfaction Surveys
While many businesses often associate B2B market research in Sydney with increasing profits, it can also be used to measure how your clients perceive them. One of the most effective tools for understanding and enhancing these relationships is the customer satisfaction survey. If you’re considering undertaking this line of research, you might be wondering where […]
Why Track and Measure Brand Health?
Why Measure and Track Brand Health? You can only improve what you measure – Tom Peters Brand health measurement and tracking gives you the ability to manage your brands and identify the levers to improve market performance. Without a quantitative measurement, marketers have a limited understanding of how external market forces impact the brand. You […]
Customer Advocacy: How to Leverage it as a Marketer
In order to understand customer advocacy, it’s incredibly important to first recognise the following distinction: Customer loyalty is a purchasing behaviour Customer advocacy is an emotional connection Customer advocates are therefore characterised by their emotional connection to your brand. Advocates share their experiences with both personal and social networks. They are defined by their passion […]
A Marketer’s Guide to Uses for Quantitative Research
Three of the most common uses for quantitative research are market sizing, concept testing, and measuring customer loyalty through Net Promoter Score. In this post, we unpack how marketers can leverage quantitative studies for marketing growth. Market sizing “Build it and they will come!”Once a business has a concept they think they can make profitably, […]
10 Consumer Trends to Watch
We live in a multi-platform, multimedia world, and digital is becoming more and more pervasive, resulting in a range of impacts from social to psychological, political, legal but also value and convenience. As a research business, we will need to pivot and embrace technological change to understand how consumers are adopting change faster than brands […]