Facilitation tips for User Experience (Ux) Research
User Experience Research Facilitation User experience research requires special facilitation skills. It is grounded in observational research and qualitative research. User experience facilitation is designed to get insights from users in a typical user interaction and it can be gained in many ways. However, there is a lot of design research that is not good […]
Benefits of Market Research Consulting for Business Growth
What is a Market Research Consulting? Consulting for market research means more than just conducting a survey or running a focus group. It is important to realise that market research consultants and market research agencies can advise on an array of options to solve your consumer needs, but also help you manage your research budgets, […]
A Marketer’s Guide to Research Methods for Deeper Insight
When a deeper consumer insight is required than traditional focus groups can deliver, two research tools that come into play are ethnographic research and co-creation. In this blog, we look at how these techniques can be used to help marketers understand their customers better. 1. Ethnographic Research The key to designing innovative products and communications […]
5 Tips for Marketing to the 50+ Crowd
The older demographic is a very lucrative market in terms of pure spending power, but also the least understood. Age discrimination plays a part, but a lack of understanding on the best ways to target the 50+ hinders marketing growth. The ABS figures suggest this is a huge missed opportunity in Australia. Ruby Cha Cha […]
A Marketer’s Guide to Quantitative Research
What is quantitative research? Most clients have some idea already, but to clarify, here is a classic dictionary definition: “The use of numerical analysis techniques to provide information useful to those involved in promoting products or services. Many business applications of quantitative marketing research involve surveying customers. The information thus obtained can be used by […]