Customer Advocacy: How to Leverage it as a Marketer
In order to understand customer advocacy, it’s incredibly important to first recognise the following distinction: Customer loyalty is a purchasing behaviour Customer advocacy is an emotional connection Customer advocates are therefore characterised by their emotional connection to your brand. Advocates share their experiences with both personal and social networks. They are defined by their passion […]
Marketer’s Guide to Customer Centric Research Methods
Customer-centric cultures understand that the customer is your competitive advantage, the way to win, differentiate and grow your business. A customer centric business understands the power of the consumer in the relationship. What does a customer-centric organisation do differently? Customer centric organisations have closer, more meaningful relationships and deliver to the needs of the customer […]