Market Research in the New Normal
Market Research and the New Normal Living life in the Pandemic As the world changes due to the Coronavirus pandemic, one of the key issues we see being reported in market research is one of ‘stress’ and concerns about mental health. We are hearing in the media but we are also hearing it from consumers […]
The Art of Consumer Storytelling and Market Research
By Ellen Baron When was the last time you listened to a good story? One that made you want to do something, complled you to act right away? Consumer storytelling can help us understand how to leverage a great story for better insight. Consumer Storytelling and Emotional Imprinting Well told stories are convincing because […]
A Marketer’s Guide to Researching Customer Experience
There has been significant change in our approach to researching customer experience. Due to technology and the internet, goods and services can be bought at the click of a button. From any location at any time, companies find it much tougher to have personal relationships with their customers or simple face-to-face interaction and conversations. Developments […]
A Marketer’s Guide to Semiotics and Cultural Insight
What is semiotics and why should you be interested? We believe that it takes category research to a new level, which can often be generalist and lacks shape and clear frameworks for growth. It mostly lacks the cultural perspective and focuses only on the narrow market at hand. Category research done well, needs to consider […]
Consumer Trends – Board Game Revival
One of the latest Millennial driven trends is the revival of board games in their quest for screen free time. WHY IS THIS HAPPENING? Table games are a break away from the stressfulness of constantly ‘on’ media lives, allowing consumers to chill out, connect and be real – role play is part of this. WHAT […]
A Marketer’s Guide to Research Methods for Deeper Insight
When a deeper consumer insight is required than traditional focus groups can deliver, two research tools that come into play are ethnographic research and co-creation. In this blog, we look at how these techniques can be used to help marketers understand their customers better. 1. Ethnographic Research The key to designing innovative products and communications […]
Consumer Trends – Cannabis Maximus
Expect to see crafted and upmarket cannabis, with farms and cultivators producing special strains in limited batches like a microbrewery. Cannabis will also lose its stoner reputation as it moves into skincare, healthcare, and wellbeing. WHY? Consumers are getting used to its benefits and positive health stories (cancer). Now reaching its tipping point as the […]
Consumer Trends – Waste Not Want Not
Consumers are demanding waste free products and packaging that can be easily recyclable or repurposed. The growth in this trend is being driven by Millennials & Boomers who are willing to pay more for sustainable options. WHY? Awareness campaigns such as ABC’s War on Waste is taking the story of everyday consumer waste behaviour and […]
Consumer Trends – The Golden Age of Audio
AOD – Audio on Demand is skyrocketing – music streaming, audio books, and podcasts are going into overdrive. Storytelling is key and content is king. HOW? Australians are listening to 5.5 hrs pw through better platforms, new technology and wanting better search and recommendations. ALSO… Podcasts typically domain of iTunes (80% of listeners), but Google, […]
Consumer Trends – Lots Of Bots
The Internet of Things is about to explode, driven by friendly bots and personal assistants like Samsung’s Bixby and Amazon’s Alexa. Many households already have smart speakers, and voice assistant sales like Google Home are in growth. WHAT DOES THIS MEAN FOR BRANDS? The strength of bots is in tailored conversations, personalised offers, and offering […]
Consumer Trends – The Rise of Cryptocurrency
The rise of cryptocurrency is getting consumers excited. Everyday investors are getting involved in crypto trading and consumers and businesses are wanting better financial protection. WHAT IS DRIVING THIS? Herd mentality, anticipation, FOMO and promises of wealth and status (Bitcoin) and need for the need for better security that blockchain technology can deliver. WHO IS […]
Consumer Trends – Everyday Augmented Reality
Augmented reality (AR) is MAINSTREAMING – phones can now translate menus or measure sofas. WHY? People love to be engaged in meaning, stories and a higher sense of belonging or power. AR allows consumers to invent their own reality and get immediate payoffs. WHO IS DOING THIS WELL? Estee Lauder invites users to try out different […]