How to Analyse Data to get to More Inspiring Insights
To gain insight into a something or someone, or to solve a complex problem, you need to gather data. This will provide a more accurate or deeper understanding of the problem or person. Insight is understanding, discerned through data that has collected and analysed. Data is a collection of facts which form the building blocks […]
Benefits of Market Research Consulting for Business Growth
What is a Market Research Consulting? Consulting for market research means more than just conducting a survey or running a focus group. It is important to realise that market research consultants and market research agencies can advise on an array of options to solve your consumer needs, but also help you manage your research budgets, […]
Understanding Emotion in Advertising
Can qualitative researchers understand emotions in advertising? Behavioural Economics and Biometics in advertising research has rekindled debate about the role of emotional engagement in effective communication. It’s good that this discourse is alive and well as we have always known that feelings or System One thinking are inherently important to engagement and involvement. Qualitative researchers have been effectively observing […]
How to do Agile Qualitative Research
What is Agile Qualitative Research? The demand for faster, deeper market research is growing. Agile processes combined with qualitative research allows a marketers a faster response to traditional research methods which typically take weeks to deliver. Agile methods can include short 30 min online interviews, mobile qualitative research and small panel sessions amongst others. What […]
How to Build A Successful Long-Term Brand Strategy with Market Research
Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down. Why? Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience. That meaning creates loyal customers which […]
A Marketer’s Guide to Advertising Research
Life happens in the narratives we tell one another, and that is a critical component of advertising research. Great advertising can persuade people, but it might not inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul. Storytelling is at the […]
A Marketer’s Guide to Qualitative Research
Whether it be focus groups, depth interviews or online qualitative communities or groups, qualitative research aims to get to the heart of why consumers think, feel and act the way they do, and provides invaluable insight to define brands and guide the development of marketing communication strategy. Focus Groups Focus groups provide a simple and […]