Facilitation tips for User Experience (Ux) Research
User Experience Research Facilitation User experience research requires special facilitation skills. It is grounded in observational research and qualitative research. User experience facilitation is designed to get insights from users in a typical user interaction and it can be gained in many ways. However, there is a lot of design research that is not good […]
How to Test New Product Ideas, Concepts and Prototypes
Once you have your product roadmap planned with new product concepts ready for launch you will want to test the prototypes. Any new product has a chance of success and a chance of failure. New product failure rates are estimated to range from 35% to 95%. However, the failure rate statistic does not matter. You […]
Crafting and Testing Concepts for Market Success
WHAT IS CONCEPT CRAFTING? First, let’s establish the definition of a concept. A concept is meant to communicate an idea in a concise way. Concepts are NOT final products. They are rough drafts that give an idea of how the product or service could take shape. Concept crafting is about converting a raw idea into […]
How is Quantitative Research Changing?
What is Quantitative Market Research? Many people have some idea of what quantitative research is already – its something to do with numbers, surveys and statistics. How boring! At Ruby Cha Cha we believe quantitative research isn’t quite as cut and dry that. These days it is much more than surveys, analytics and endless […]
Why Concept Testing Research is Important
By Ellen Baron What is Concept Testing? Concept testing is a research tool used to help optimise and assess the viability of a new product idea. It is critical to ensuring any new idea meets the needs of a given audience. Concept testing can ensure new product launch success. It is a simple process. […]
The True Value Of Strategic Competitor Analysis
Competitor analysis is an essential component of any corporate strategy and there’s a strong need to know what your rivals are doing. Researching your rivals and having superior knowledge of them gives you a legitimate competitive advantage. “Know your enemy,” said Sun Tzu in The Art of War. Perhaps this is a stark way of […]
A Marketer’s Guide to Uses for Quantitative Research
Three of the most common uses for quantitative research are market sizing, concept testing, and measuring customer loyalty through Net Promoter Score. In this post, we unpack how marketers can leverage quantitative studies for marketing growth. Market sizing “Build it and they will come!”Once a business has a concept they think they can make profitably, […]