How to use Consumer Co Creation in Online Focus Groups
Why Online Consumer Co Creation? Covid Normal has impacted the consumer led idea generation and Co Creation space. Tangibility is the life force of Co Creation – which always seems to be better in a group dynamic, with lots of stimulus to play with and a client fully engaged either within the session or watching […]
Innovation Design and Stakeholder Engagement – Customer Co Creation
Innovation Design and Stakeholder Engagement What is Co Creation? Co Creation is a collaborative qualitative research methodology that market research agencies use to help clients with innovation design and stakeholder management to develop new products, concepts, ideas or solutions. It involves working together with key stakeholders – clients, experts, suppliers or customers and consumers as naïve or passionately involved experts. Customer co-creation is […]
Why Concept Testing Research is Important
By Ellen Baron What is Concept Testing? Concept testing is a research tool used to help optimise and assess the viability of a new product idea. It is critical to ensuring any new idea meets the needs of a given audience. Concept testing can ensure new product launch success. It is a simple process. […]