How to Launch a Brand Ambassador Program
What are Brand Ambassadors? Businesses often choose a person or celebrity to become the “face” of the brand. This is known as a brand ambassador. It is important for the talent to be well known to the target audience and to bring positive credentials to the brand. Ideally they have established networks and relationships to […]
How to Build A Successful Long-Term Brand Strategy with Market Research
Market Research is Fundamental to Successful Brand Strategy A brand that invests in market research is a brand that will benefit from more profitable results, hands-down. Why? Because no matter what industry you are in – B2B, healthcare or consumer goods; well-crafted brands mean something to their target audience. That meaning creates loyal customers which […]
The Art of Consumer Storytelling and Market Research
By Ellen Baron When was the last time you listened to a good story? One that made you want to do something, complled you to act right away? Consumer storytelling can help us understand how to leverage a great story for better insight. Consumer Storytelling and Emotional Imprinting Well told stories are convincing because […]
A Marketer’s Guide to Research for Brand Development
The overall idea of brand development is to ‘own’ a market position and a source of competitive advantage and articulate your point of difference to your competitive set through a viable brand positioning. The goal is to ensure you are creating a unique fingerprint that drives association for your customer that is desirable and compelling, […]
A Marketer’s Guide to Semiotics and Cultural Insight
What is semiotics and why should you be interested? We believe that it takes category research to a new level, which can often be generalist and lacks shape and clear frameworks for growth. It mostly lacks the cultural perspective and focuses only on the narrow market at hand. Category research done well, needs to consider […]
Marketer’s Guide to Customer Centric Research Methods
Customer-centric cultures understand that the customer is your competitive advantage, the way to win, differentiate and grow your business. A customer centric business understands the power of the consumer in the relationship. What does a customer-centric organisation do differently? Customer centric organisations have closer, more meaningful relationships and deliver to the needs of the customer […]