Why Track and Measure Brand Health?
Why Measure and Track Brand Health? You can only improve what you measure – Tom Peters Brand health measurement and tracking gives you the ability to manage your brands and identify the levers to improve market performance. Without a quantitative measurement, marketers have a limited understanding of how external market forces impact the brand. You […]
Customer Advocacy: How to Leverage it as a Marketer
In order to understand customer advocacy, it’s incredibly important to first recognise the following distinction: Customer loyalty is a purchasing behaviour Customer advocacy is an emotional connection Customer advocates are therefore characterised by their emotional connection to your brand. Advocates share their experiences with both personal and social networks. They are defined by their passion […]
Influencer Marketing: How to Get it Right
Influencer marketing as a channel has come of growth. McKinsey estimates around 35% of all ad spend by 2019 will be in influencer marketing and brands like Qantas is redirecting half of their advertising spend to new mediums such as social influencers. This is terrific news for small businesses who are often locked out of […]