Benefits of Market Research Consulting for Business Growth
What is a Market Research Consulting? Consulting for market research means more than just conducting a survey or running a focus group. It is important to realise that market research consultants and market research agencies can advise on an array of options to solve your consumer needs, but also help you manage your research budgets, […]
Understanding Emotion in Advertising
Can qualitative researchers understand emotions in advertising? Behavioural Economics and Biometics in advertising research has rekindled debate about the role of emotional engagement in effective communication. It’s good that this discourse is alive and well as we have always known that feelings or System One thinking are inherently important to engagement and involvement. Qualitative researchers have been effectively observing […]
Market Research in the New Normal
Market Research and the New Normal Living life in the Pandemic As the world changes due to the Coronavirus pandemic, one of the key issues we see being reported in market research is one of ‘stress’ and concerns about mental health. We are hearing in the media but we are also hearing it from consumers […]
The Art of Consumer Storytelling and Market Research
By Ellen Baron When was the last time you listened to a good story? One that made you want to do something, complled you to act right away? Consumer storytelling can help us understand how to leverage a great story for better insight. Consumer Storytelling and Emotional Imprinting Well told stories are convincing because […]
An Introduction to Behavioural Economics
Behavioural Economics is psychology… experimental science in action and it focuses on choice architecture and how consumers are subject to predictable biases that may lead to decision errors. It has been proven from in-aisle observation and eye tracking that shoppers consider only a small percent of the products available for sale in a category. Ruby […]
Understanding Emotion in Advertising
Don’t underestimate the significant role of emotion in advertising. Behavioural Economics (BE) and Biometrics in advertising research has rekindled debate about the role of emotional engagement in effective communication. It’s good that this discourse is alive and well as we have always known that feelings or System One thinking are inherently important to engagement and involvement. […]
A Marketer’s Guide to Quantitative Research
What is quantitative research? Most clients have some idea already, but to clarify, here is a classic dictionary definition: “The use of numerical analysis techniques to provide information useful to those involved in promoting products or services. Many business applications of quantitative marketing research involve surveying customers. The information thus obtained can be used by […]