Market Research Sprints – How to create a successful new product or service fast
Market Research Sprints The efficacy of market research in innovation is hotly debated. Many of the questions that are raised tend to focus on: How is market research better than gut instinct? What sort of time is needed for the research component – recruitment, fieldwork, analysis? How much time will it take to create prototypes […]
How to do Agile Qualitative Research
What is Agile Qualitative Research? The demand for faster, deeper market research is growing. Agile processes combined with qualitative research allows a marketers a faster response to traditional research methods which typically take weeks to deliver. Agile methods can include short 30 min online interviews, mobile qualitative research and small panel sessions amongst others. What […]
The Need for Agile Market Research and Why it is Important for Organisations to Embrace
What is Agile Market Research? “Agile management is an iterative and adaptive process where small, highly-collaborative teams work in a series of short cycles, incorporating rapid feedback, to deliver emergent solutions, emphasizing transparency among all stakeholders.” Organisations need to be agile because there is an increase of ever-shifting touch-points and channels to connect with consumers, […]