A Case Study with Chrisco
The Context icon

The Context

Chrisco hampers wanted to understand what Christmas need they were fulfilling. They wanted to better understand their customer base and their Christmas wants and needs and how they could improve their offer

The Challenge icon

The Challenge

  • Identifying Christmas behaviours and routines.
  • Identifying the Christmas needs of consumers.
  • Identify where Chrisco can improve their offer to encourage growth.
The Journey icon

The Journey

We spoke Chrisco customers who have used the service for over 5 years to understand why they use Chrisco and what problems it solves for them, as well as discussing what they would like to see from Chrisco in the future.

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The Results

  • We clearly identified the pressures of Christmas for customers and how they are solving these problems.
  • We identified insights and areas for growth for Chrisco and provided direction on offer improvement to retain current customers

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