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Competitive Analysis of the Australian Lotteries Market

A Case Study with Oz Lotteries
The Context icon

The Context

Oz lotteries current has 2 million + members who participate in their lotteries.

The Challenge icon

The Challenge

Oz Lotteries needed to gain a better understanding of the customer, competitive landscape today and into the future with a positioning that is scalable and differentiated.

The Journey icon

The Journey

A mixed Qual and Quant study was undertaken. Comprising of 3 category led focus groups with high frequency, medium frequency and non-lottery players, followed by 3 co-creation groups. 30 pieces of stimulus were created to help create the brand future
A 20 minute online survey helped to validate category findings and brand direction

The Results icon

The Results

Category insights were generated aimed to grow a winning brand and differentiate against key competitors.
A clear positioning opportunity was co-created with lottery players to ensure the brand positioning was relevant, differentiated and motivating

How can you get these results?

We’d would love to discuss how. Enter your details and one of our friendly team members will get back to you.

RCC Quote Left

It has been a pleasure to work with Ruby Cha Cha on this consumer co creation market research project. We had a great deal we wanted to delve into with our research including brand, customer and category and Ruby Cha Cha were instrumental in guiding that process and adjusting to our needs, to ensure we got the best insights from both the qualitative and quantitative research.
We have received some valuable insights through the project that will not only guide our brand moving forward but also allow us to implement improvements across the business that will ensure we uphold the great customer experience we pride ourselves on at Oz Lotteries.

Jillian St George
– Oz Lotteries
RCC Quote Right

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