B2B Market Research Agency

Businesses today need to be customer-centric to survive. B2B research is essential for business development. B2B market research is when the end user is another business or entity rather than a person. B2B market research needs to be carried out on a regular basis to ensure you are always on top of the current trends in your industry and of your customers and consumers.

Effective B2B market research can gain you valuable information about your competitors, current market trends, spending habits of your customers and so much more. If you do not invest in market research, it could cost your business considerably more time and money in the long run if you do not develop customer led competencies now.

Customer relationships are special and need to be handled by experts who understand the industry and have strong customer service ethics Research in B2B space also requires knowledge of how business customers act, think and feel.  Understanding these needs requires collaboration with stakeholders and an awareness of industry knowledge.  The discovery process should be a first step in any piece of B2B research.

Our insights allow clients to build strong brands, successful products and services, and powerful communications to your customers. We do this through a combination of qualitative and quantitative research methods, to provide insightful research you can use straight away.  We offer expertise across a range of industries from financial services through to farm machinery and beyond. Our B2B research experts deliver skilled analyses in primary research; secondary research and can also facilitate stakeholder engagement sessions and workshops. 

Perseverance, time and discernment are vital in recruiting customers for B2B research. Often clients believe having a customer list will help the research (and the budget).  Unfortunately, this is rarely the case as customers on lists (vs people on market research panels) may not have opted in to do market research or may well be over researched by the company. Nonetheless, despite audiences in B2B research sometimes being more difficult to get (and more expensive), small sample sizes in B2B can be considered robust and impactful (for instance n=30 clients vs n=1000 Nat rep sample).

Ruby Cha Cha uses a range of data collection techniques in B2B research including desk research, face-to-face in depth or stakeholder interviews, zoom, skype or telephone interviews, focus groups, customer immersions, email surveys, and large-scale surveys and data analytics.

It all depends on the brief, the audience, and clients’ specific needs.  For this reason, each study is customised.  We tailor the research to your needs – whether the problem at hand is big or small, complex or simple, we can recommend the right approach to help solve your business needs.

There are many kinds of studies available based on the needs for monitoring, experience or growth.  Here are a sample of the kinds of B2B studies on offers

• Customer Satisfaction
• Loyalty and Advocacy
• Customer Experience
• Customer Journey Mapping
• Community Engagement Studies
• Buyer Personas
• Brand Architecture
• Brand Equity
• NPS
• Brand positioning studies
• Brand health and brand tracking
• Customer & Market Segmentations
• Channel Optimisation Studies
• Advertising and campaign testing
• Concept Testing and Optimisation
• Market sizing and opportunity studies
• Innovation design and stakeholder management
• Facilitation and Workshops – Idea Generation, Road mapping

Our research studies are guided by the objectives, and we build efficient and cost-effective approaches designed to give you the answers you need. We use a mix of qualitative and quantitative research techniques, and work with you to deliver the results you need for success.

We have a range of case studies across various industries to back up our expertise. Ruby Cha Cha has worked across many B2B industries, including:

• Financial Services
• Healthcare
• Insurance
• Streaming Services
• IT and Software
• Education
• Film and Media
• Telecommunications
• Utilities
• Noto for Profit businesses
• Durable Goods
• Office Supplies
• Industrial Supplies
• Agriculture
• Foodservice

Even if we have not worked in your specific industry, we are a fast study and have lots of experience in B2B research issues, needs and problems to help you solve the burning issues.

Six excellent reasons to choose Ruby Cha Cha for your B2B market research needs:

1. We are an independent, Aussie grown, boutique agency founded in 2008.
2. We have an outstanding reputation for quality B2B research, strategy, and consulting with clients in traditional B2B industries as well as disruptive services such as fintech; biotech’s; legal techs; Edu techs; and so forth, so we know what’s ahead.
3. We have B2B experience domestically and globally.
4. You get a team of senior consultants running your projects who put the client needs first.
5. We provide you with actionable outcomes you can use immediately.
6. We offer innovative and flexible design approaches and tailor to your needs.