Despite strong debut ratings for Fashion Bloggers, over the course of two seasons audience engagement had steadily and seriously declined.
To understand drivers and barriers to engagement by assessing talent, production decisions and narrative. Ruby also needed to identify the potential of newer format elements for the show’s upcoming season.
Ruby invited passionate viewers of Fashion Bloggers to come to a private screening of 3 episodes; with critical engagement toolsFollowing this, small consumer ideation sessions and team co creation presentations as ‘show producers’ for the evening
By pinpointing engagement drivers and barriers, Ruby was able to offer concrete and actionable recommendations for the show’s improvement.
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