The challenge was to find a clear in market positioning for a new range of healthy snacks in the grocery health food aisle
The research was designed to help launch a new brand name, logo and communication in market with a clear trade story
Stage 1 – Online consumer blog
Stage 2 – Focus groups
Stage 3 – Trade story development
Clear findings helped develop the range, pack and communication.Successful in market launch now looking to other markets
We’d would love to discuss how. Enter your details and one of our friendly team members will get back to you.