This month, Ruby Cha Cha is taking over Marketing Magazine for ‘The Truth Issue’. Our CEO and fearless leader Ellen Baron has contributed a piece speaking to truth and focus groups. Ellen has seen it all when it comes to focus groups and knows just how easy it is for someone to unconsciously lie to make a moderator happy. The good news is: this does not make focus groups null and void. With an experienced moderator who can detect bias and challenge consumers, focus groups have never been more relevant to helping clients connect to consumer needs.

Head over to Marketing Magazine’s website to read the story. Ellen will give you some great tips on the best uses of focus groups, why people lie and how to overcome this through use of some cool tools.