The rise of cryptocurrency is getting consumers excited. Everyday investors are getting involved in crypto trading and consumers and businesses are wanting better financial protection.
WHAT IS DRIVING THIS?
Herd mentality, anticipation, FOMO and promises of wealth and status (Bitcoin) and need for the need for better security that blockchain technology can deliver.
WHO IS BRINGING THIS TO MAINSTREAM?
Kodak building a digital rights management platform for photographs based on Blockchain. Uses KodakCoin cryptocurrency and provides cryptographic proof of ownership – also monitors the web for infringement.
Amino digital payment system allows ad buyers to create a digital signature authorizing their money to be spent. As ad buys occur, Amino’s tech generates a digital ledger of the transaction then tracks the financial record to automate payments to all parties.
e-commerce platforms such as Magento and Shopify already have available integrations (i.e., BitPay) for vendors to seamlessly add to their stores.
Interested in learning about the other consumer trends? See below:
Choice simplified
Mass Personalisation
Everyday AR
Golden Age of Audio
Lots of Bots
Experience Economy+
Waste Not Want Not
Cannabis Maximus
Board Game Revival
