Mass personalisation is one of the more interesting trends to watch. Personalised subscription models are on the rise. Consumers are signing up to regularly receive curated boxes of makeup, clothes, flowers or meals.
Plays on pleasure from anticipation, self-reward, and choice simplification.
WHO IS DOING THIS WELL?
Moon Cycle Bakery (US): offers monthly subscription packages to deliver sweets just in time for customers’ periods designed to relieve menstrual symptoms and satisfy cravings.
Bellabox delivers a monthly supply of makeup samples for self or gifting for as little as $17.95 /mth.
Bookabuy delivers a monthly handpicked book box tailored to the reader’s interests, beautifully gift-wrapped, with a personalised message.
Interested in learning about the other consumer trends? See below:
Choice simplified
Everyday AR
Rise of Cryptocurrency
Golden Age of Audio
Lots of Bots
Experience Economy+
Waste Not Want Not
Cannabis Maximus
Board Game Revival
