Consumer Research,Consumer Trends,Innovation,Market Research

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27 Apr 2018

The Internet of Things is about to explode, driven by friendly bots and personal assistants like Samsung’s Bixby and Amazon’s Alexa. Many households already have smart speakers, and voice assistant sales like Google Home are in growth.

WHAT DOES THIS MEAN FOR BRANDS?

The strength of bots is in tailored conversations, personalised offers, and offering convenient purchases, analysing patterns in voice to optimise ad targeting.

Can also increase engagement and bring a brand personality to life.

WHO IS DOING BOTS WELL?

Microsoft free app ‘Seeing AI™’narrates physical surroundings to the visually impaired and can also recognise friends, their facial expressions and read things like business cards.

Assist learns as it goes, aggregating on-demand services like Dimmi, Uber, Lyft, and Foodora. Users can text, FB message, or talk to Assist to book hotels, order delivery, or get a ride.

Pana is a virtual travel agent giving you access to a human travel team and a messaging A.I. It also acts as your concierge and can recommend where to eat and places to go.