Augmented reality (AR) is MAINSTREAMING – phones can now translate menus or measure sofas.
WHY?
People love to be engaged in meaning, stories and a higher sense of belonging or power. AR allows consumers to invent their own reality and get immediate payoffs.
WHO IS DOING THIS WELL?
Estee Lauder invites users to try out different lipstick shades wherever they are through LipArtist FB msgr bot – if you like it you can buy it.
STM – Australian bag company using AR to drive better retail experiences – so the consumer can try on the bag virtually and make purchase decisions from their phone. STM – Australian company
Lego driving experience and impulse purchase. Virtual Reality Lego store NYC:
Interested in learning about other consumer trends? See below:
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Experience Economy+
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