Whether increasing choice is the right move, depends on what you know about your consumer. Are consumers pushing for more alternatives or more simplicity? Businesses that specialise in a SINGLE product (or very few designs) are thriving because they satisfy consumer needs simply.
Consumers only consider choice to be valuable when they can meaningfully distinguish between the options.
WHO IS DOING THIS WELL?
Sleeping Duck: shipping mattresses in a box. The one-size-fits-all model is spreading – toothbrushes, meal replacements water filters.
Crocs have sold 100 million+ pairs of plastic clogs and continues to grow – kids offers, sports offers, but all the same basic product.
Nancy Ganz is a niche shapewear brand that only offers products for under clothing or beach wear.
Interested in learning about the other consumer trends? See below:
Mass Personalisation
Everyday AR
Rise of Cryptocurrency
Golden Age of Audio
Lots of Bots
Experience Economy+
Waste Not Want Not
Cannabis Maximus
Board Game Revival
